The Castle Group

MARCH 2, 2021

Timelines may vary, but one thing is certain: hybrid events – a combination of virtual and in-person event experiences – are on the horizon. While we don’t have a definitive road map, we are already beginning to see small in-person events, and the industry is optimistic that recovery will fully commence in Q3 and Q4 of 2021.

Food and Beverage 94

Food and Beverage Hotels Negotiating Event Apps 94

Meeting Tomorrow

SEPTEMBER 16, 2019

With so many in-house AV companies consolidating recently, it’s easy for event and meeting planners to feel like the AV company at the hotel is the only option they’ve got. That’s definitely what hotels would like you think, since they typically get a commission when you go with the in-house company. Next venue?

Hotels 77

Hotels Sponsorships Venues Contracts 77

Planning Pod

JULY 27, 2022

To that end, we have assembled a list of 25 (+2) proven event sales techniques and strategies from seasoned pros that you can implement quickly to boost your lead generation, qualifying and close rates. And, yes, these can definitely help in this post-pandemic sales world of Zoom meetings and electronic communications.

Venues 103

Venues Hospitality Contracts Events 103

TicketBud

MARCH 1, 2017

and so I recently left C3 to do some freelance independant contract work with landed me this opportunity with 3Can Events and the Austin Trail of Lights. So when an organization hires you, or contracts with you, what are they getting? You still still need some of those general event setup requirements. Sean: AHHH Yes!

Social Media 60

Social Media Sponsorships Contracts Venues 60

Meeting Tomorrow

SEPTEMBER 16, 2019

With so many in-house AV companies consolidating recently, it’s easy for event and meeting planners to feel like the AV company at the hotel is the only option they’ve got. That’s definitely what hotels would like you think, since they typically get a commission when you go with the in-house company. Next venue?

Hotels 40

Hotels Sponsorships Venues Contracts 40

Social Tables

MAY 14, 2019

With some savvy skills and a side of confidence, negotiating a venue contract can lead to a final agreement that’s much more favorable than what was in the initial proposal. For larger events, that can be a little more complicated. If you’re putting on a fundraising event, you’re definitely going to need one!)

Negotiating 141

Negotiating Sponsorships Social Media Venues 141

Bizzabo

JUNE 4, 2018

In an effort to minimize overhead and make more data-driven decisions, #eventprofs are actively looking for all-in-one event management platforms that are designed to make event planning faster and easier. In the old days, a typical event planner could employ more than seven different tools to run a single event.

Event Management 93

Event Management Management Event Apps Events 93

Bizzabo

MAY 18, 2021

The Difference Between a Hybrid Program and a Hybrid Event. Why Should You Host a Hybrid Event? Hybrid Event Examples. Hybrid Event Models. Hybrid Event Teams. Hybrid Event Budgeting. Hybrid Event Sponsorship. Hybrid Event Engagement. Hybrid Event Sponsorship.

2021 79

2021 Sponsorships Technology Venues 79

Bizzabo

JULY 30, 2018

How does this focus shape your promotional strategy for the events? Vasil: In this case, your budget is the revenue that you generate from ticket sales and sponsorships sold. Because of this, you cannot invest as much into event production as some brands like HubSpot or Salesforce do. Brandon: That definitely makes sense.

Social Media 74

Social Media Negotiating Consulting Marketing 74

Planning Pod

AUGUST 24, 2019

Important Note: There seems to be some confusion in the event industry (and even in Google’s search results) as to what event marketing actually is, and this is because some people use the term “event marketing” to refer to events that are planned for the purpose of promoting and marketing a specific brand, product or service.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Important Note: There seems to be some confusion in the event industry (and even in Google’s search results) as to what event marketing actually is, and this is because some people use the term “event marketing” to refer to events that are planned for the purpose of promoting and marketing a specific brand, product or service.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60