SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 73

Event Marketing Marketing Social Media Advertising 73

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 69

Marketing Event Marketing Trade Shows 2024 69

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Velvet Chainsaw

AUGUST 9, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Conference 195

Conference Education Corporate Events Tech 195

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo.

2020 293

2020 Conference Education B2C 293

EventMB

JUNE 22, 2022

The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. Sandy Biback, a planner with over 30 years of experience in meetings, conferences, and events, is a huge fan of river cruising. “A Transcend Cruises is one company making waves in the corporate river cruise industry.

Event Marketing 162

Event Marketing Marketing Meetings Food and Beverage 162

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Make your event a trending sensation across platforms.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Coterie Spark

JUNE 14, 2022

Everyone knows the power of marketing. And it is, of course, a crucial element of successful event and conference planning. . Done correctly, marketing has helped our clients exceed their goals related to attendee retention, bringing in new followers, and attracting speakers, sponsors, and exhibitors. The Planning Stage.

Event Marketing 52

Event Marketing Conference Marketing Social Media 52

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event? Asking questions during the event.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Marketer

JUNE 14, 2021

Breaking down the psychology of event engagement. Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels.

Event Marketing 140

Event Marketing Marketing Food and Beverage Travel 140

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Companies who sponsored your last event.

Marketing 195

Marketing Sponsorships Speakers Events 195

InGo

MARCH 22, 2022

But should event marketers join? For example, this technology would allow a participant to feel like they’re physically at an event where they can walk around and interact with their environment with haptic gloves or game controllers. Many marketing pros agree that at the very least, we should keep the metaverse on our radar.

Event Marketing 92

Event Marketing Marketing Fashion Sports 92

Event Industry News

JULY 25, 2022

The Event Marketing Association has partnered with the IMEX Group to deliver learning, networking and business opportunities for their members. Members will be able to connect face to face with suppliers from across the globe, network and build powerful working relationships.

Event Marketing 73

Event Marketing Marketing Corporate Meetings Education 73

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? with which your event software must integrate? Is your event B2B or B2C?

Event Marketing 192

Event Marketing B2C Marketing B2B 192

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 109

Marketing 2024 Events Event Design 109

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 104

Marketing Social Media Advertising B2B 104

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Event Industry News

JULY 7, 2021

Gleanin, the world leading referral marketing software provider for the events industry, has launched a new SaaS platform. It’s a toolkit that enables marketers to create engaging advocacy campaigns for key influencers in their event communities, which attracts new attendees for their events.

Event Marketing 89

Event Marketing Marketing Education Events 89

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. How can you capitalize on this to drive attendance at your next event?

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

2021 138

2021 Event Marketing Marketing Technology 138

Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. The best way to communicate about your event is online.

Event Marketing 150

Event Marketing Marketing Social Media Fashion 150

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Event Farm

NOVEMBER 14, 2016

HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.

Conference 100

Conference Event Marketing Marketing Social Media 100

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154

Marketing Conference Apparel Insurance 154

Endless Events

JULY 12, 2018

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Picatic by Eventbrite

MARCH 26, 2019

Help your event shine with this useful planning checklist for conferences and corporate events. The post Your Essential Conference and Corporate Event Planning Checklist appeared first on Eventbrite US Blog. Looking for ways to stay competitive in an increasingly crowded industry?

Corporate Events 418

Corporate Events Event Planning Conference Events 418

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. And they do.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Event Marketer

MAY 2, 2024

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience.

2024 111

2024 Marketing Trade Shows Sponsorships 111

Meeting Application

JULY 12, 2018

Unless it’s some sort of a secret gathering, you probably want as many people to attend your event as possible. Here are top event marketing strategies for increased engagement. You may spend months planning and preparing your conference and deliberately keeping things under wraps. Great event marketing plan […].

Event Marketing 91

Event Marketing Marketing Advertising Conference 91