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What Physicians Will Want out of Your Medical Meeting

PCMA Convene

But the most glaring gap in creating an effective health-care system, he said, relates to human-centered design thinking, i.e., asking what makes sense from the patient’s perspective. So Dell Medical School is changing the way medicine is practiced by changing the way medical students are trained.

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How Medical Meetings Can Help A Broken U.S. Healthcare System

PCMA Convene

“If our conferences become more problem-focused as opposed to more traditional discipline-focused, you’ll see these diverse groups coming together. ” – Clay Johnston, dean of the Dell Medical School at the University of Texas at Austin. Illustration by Selman Designs. Listen: [link].

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Why This Medical Meeting Simulated a Crisis

PCMA Convene

Imagine walking into a major international medical meeting and finding your afternoon session transformed into an intellectual, public-health version of a murder-mystery dinner party. They’re two different types of audience, and you have to design it for both.”. million deaths a year. Richardson said.

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Embracing the Digital Opportunity

PCMA Convene

In March, despite the fact that the Professional Dairy Producers of Wisconsin (PDPW) had never before offered an online education component to their annual meeting, the association converted a face-to-face meeting to a virtual one in just seven days. Less Panic, More Design Strategy.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Marketing spend for conferences with an expo is usually closer to 6 percent. Expos with a conference are more likely to be in the 12-percent range.

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5 Trends We’ll Be Watching in 2018

PCMA Convene

At Convene , we’ve made it a year-end tradition to ask ourselves this question: What’s the one meeting trend we’ll be keeping an eye on next year? . In 2018, I expect to see speaker lineups at conferences and conventions feature a range of voices outside the old-school white male CEO mold.

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What Do You Like Best About Your Job?

PCMA Convene

What makes one meeting professional happy may not be another’s cup of tea. Which is pretty good news: There are a different ways to find fulfillment in the business-events industry. . Bringing my vision for an event to completion. Building relationships with sponsors to help them meet their objectives.