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Get a Quick Overview of Sponsorship Activations from X Games Aspen

Event Marketer

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. Full Story: Brands Battle at X Games Austin. Photo credit: Eric Lars Bakke/ESPN Images.

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Acquisition of a Fan Expo Opens Doors for Nonprofit

PCMA Convene

Pop Culture Classroom partners with more organizations, like the Denver Aquarium, at the new FAN EXPO Denver event, in order to bring new interactive offerings to students. The event, now known as FAN EXPO Denver , was acquired by Informa Connect’s Fan Expo brand in 2021.

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First Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour

Event Marketer

The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora in Colorado, California’s Sierra-at-Tahoe, Utah’s Snowbird and Mount Bachelor in Oregon—through April 14. Agency: In-house by POWDR, Park City, UT.

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Taking Meetings and Exhibitions on the Road

PCMA Convene

The Italian Society of Anaesthesia, Analgesia, Intensive Care, and Resuscitation (SIAARTI) turned its annual meeting into a traveling event that included educational content and meetings with experts, health managers, local administrators, and sponsors in socially distanced settings. Making House Calls. Gaia Santoro.

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Here Are Endless’ Greatest Hits!

Endless Events

?? The Best of the Best: Of the Best: Endless’ Greatest Hits: Our Most Helpful and Influential Event Blog Posts of All Time. Event WiFi: How To Use WiFi As An Event Sponsorship Asset. ? Using WiFi as a sponsorship asset is one thing. Negotiating Event WiFi is another. Make your event WiFi an asset! (8-minute

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The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154

Endless Events

For the second time ever, the International Live Event Association (ILEA) held the Global Events Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.

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2019 Event Trends That Will Change the Path of Events

Endless Events

How will the events industry fare this year, and what trends will rule the roost when it comes to event planners’ priorities? 2019 Event Trends: Your Audience Craves Authenticity. Infusing Events With Hands-On Experiences. Enhancing Event Cybersecurity. Infusing Events With Hands-On Experiences.

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