Event Industry News

JANUARY 20, 2022

Global Leader brings 360-degree marketing expert Sebastian Adam on board and enhances agency profile. Adam combines his many years of experience in 360-degree marketing and in the field of digital customer experience with his passion for people.

Consulting 57

Consulting 2006 2011 Advertising 57

Bizzabo

MARCH 31, 2020

Learn how to host a must-attend event like industry titan, Netflix. What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Unfortunately, the event has been postponed due to the novel coronavirus. How could it not be?

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

PCMA Convene

JUNE 28, 2016

long until the competitive sport of Olympics marketing kicks into high gear. The Olympic Games have been called one of the best international marketing platforms in the world, reaching billions of people in more than 200 countries. That also means it won’t be.

Retail 40

Retail Sponsorships Sports Social Media 40

PCMA Convene

MAY 27, 2021

Airbnb founders saw Airbnb Open, its in-person event for hosts, as the way for the then-fledgling company to gain credibility. While he worked with two outside production agencies, he only had one staff member to develop the strategy, environment, and program for a three-day event at Fort Mason in San Francisco in 2014.

Conference 98

Conference 2014 Hospitality 2016 98

Converve

APRIL 22, 2016

Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Why is selling sponsorship so hard for event planners to do?

Sponsorships 40

Sponsorships Trade Shows Advertising Automotive 40

Converve

APRIL 22, 2016

Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Why is selling sponsorship so hard for event planners to do?

Sponsorships 40

Sponsorships Trade Shows Advertising Automotive 40

Bizzabo

AUGUST 16, 2019

Cisco is a leader in the event space. Check out 12 of their best event examples and learn how to host better conferences, trainings, and seminars for your own company. Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year.

Social Media 48

Social Media Telecommunications Technology 2019 48