Event Industry News
JANUARY 20, 2022
Global Leader brings 360-degree marketing expert Sebastian Adam on board and enhances agency profile. Adam combines his many years of experience in 360-degree marketing and in the field of digital customer experience with his passion for people.
PCMA Convene
JUNE 28, 2016
long until the competitive sport of Olympics marketing kicks into high gear. The Olympic Games have been called one of the best international marketing platforms in the world, reaching billions of people in more than 200 countries. That also means it won’t be.
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Bizzabo
MARCH 31, 2020
What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016. Source: Twitter.
PCMA Convene
MAY 27, 2021
Looking at Airbnb’s numbers today — listings in more than 220 countries, more than 800 million guest arrivals and counting, and a market capitalization of more than $109 billion — it’s hard to imagine that the San Francisco–based company had any initial headwinds. But there was plenty of skepticism to go around.
Converve
APRIL 22, 2016
Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? They see their limits, though, where non-space-offers like advertising or sponsorships are concerned.
Converve
APRIL 22, 2016
Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? They see their limits, though, where non-space-offers like advertising or sponsorships are concerned.
PCMA Convene
APRIL 2, 2017
We had a very strict selection of who would participate,” said Ney Neto, director of business development and innovation for MCI in Sao Paulo, Brazil, “because we needed engineers and coders.” . Fortunately, hackathons are rich with sponsorship opportunities. PAY FOR IT. At “The Big Hackathon” at Campus Party Brasil.
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