A Real Cliffhanger: Making the Numbers at the 2017 Brazilian Spine Society Congress
PCMA Convene
MARCH 1, 2018
This is the situation the Brazilian Spine Society and its conference organizer MCI Group-Brazil found themselves in just before 2015, after committing to the 2017 Brazilian Spine Society Congress, scheduled for April 18–22 in Rio de Janeiro. Their solution was to harness a revenue resource that cost very little for its ROI: digital outreach.
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