PCMA Convene
MARCH 1, 2018
This is the situation the Brazilian Spine Society and its conference organizer MCI Group-Brazil found themselves in just before 2015, after committing to the 2017 Brazilian Spine Society Congress, scheduled for April 18–22 in Rio de Janeiro. Their solution was to harness a revenue resource that cost very little for its ROI: digital outreach.
Event Industry News
JANUARY 20, 2022
His curiosity grabbed him again in 2011, and he was drawn to Sugarloaf Mountain, where he spent more than ten years at Volkswagen Latin America, first in sports sponsorship and later as Head of Marketing, Communications, PR and Events for Volkswagen Brazil, responsible for the Latin and Central American and Caribbean markets.
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PCMA Convene
JUNE 28, 2016
Yet the economic and political situation in Brazil is creating challenges for Summer Games sponsors — and teams and athletes today must deal with exorbitant costs in order to stay competitive, so they rely on those sponsorship dollars for support.
PCMA Convene
FEBRUARY 11, 2019
The International Federation of Gynecology and Obstetrics (FIGO) drew 11,000 delegates to Brazil for its World Congress in October — its largest gathering to date. In terms of partnerships, FIGO offered support to member societies in the form of free registration for presidents, free exhibition stands, and reduced group registrations.
PCMA Convene
MAY 27, 2021
Airbnb continued to make headlines with Chesky appointed as presidential ambassador for global entrepreneurship, and the Olympic Games choosing the company as the official alternative accommodation partner in Brazil. After the first edition of the program, the growth of both Airbnb Open and the company felt like mirror images.
Converve
APRIL 22, 2016
Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? They see their limits, though, where non-space-offers like advertising or sponsorships are concerned.
Converve
APRIL 22, 2016
Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? They see their limits, though, where non-space-offers like advertising or sponsorships are concerned.
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