SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Your speaker will also be the face of your brand, helping to humanize your company.

B2B 130

B2B Social Media Marketing Events 130

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. Event planning terms: C.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Eventory

APRIL 12, 2018

Reading Time: 10 minutes There are so many different social media these days, it may be hard to keep up what’s the latest trend. Yet, their popularity proves their importance as a marketing tool. In the event industry they’re the basis too obvious to mention. Why do need social media for your events?

Social Media 74

Social Media Event Marketing Marketing B2C 74

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Socio Events

MARCH 21, 2023

Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. On the flip side, there’s business-to-consumer (B2C) marketing.

B2B 52

B2B B2C Trade Shows 2023 52

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. They want their attendees or their speakers to help create unique content. I think a lot of people want that.

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

NOVEMBER 2, 2018

Sometimes the best way to get people to your event is to partner with a few amazing speakers. The speakers at their 2018 conference included Magic Johnson, Grant Cardone, Neil Patel, and more.Who can your company partner with for its product launch event? Put Networking Front-and-Center: Social Media Marketing World.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76

Converve

JANUARY 18, 2018

If top speakers are speaking at your conference, make sure they take center stage in your e-mails, e.g. “Mr. We are used to Emojis in social media. They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. Particularly fitting for event newsletters: Event travel tips.

Event Marketing 59

Event Marketing Marketing B2C B2B 59

Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

2019 102

2019 B2B B2C Events 102

Bizzabo

MAY 14, 2018

As VP of Marketing at CMI, it’s Cathy McPhillips’ job to oversee marketing efforts for all CMI properties, including their annual flagship conference. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business.

Marketing 50

Marketing Conference Speakers Social Media 50

Converve

JANUARY 18, 2018

If top speakers are speaking at your conference, make sure they take center stage in your e-mails, e.g. “Mr. We are used to Emojis in social media. They’ve also found their way recently into e-mail communication, regardless of whether in B2B or B2C. Particularly fitting for event newsletters: Event travel tips.

Event Marketing 40

Event Marketing Marketing B2C B2B 40

Bizzabo

OCTOBER 12, 2018

We’ve compiled this list to help event planners to complete every task on their list. From optimizing your event website to ordering premium merchandise to automating your social media, you’ll find just about everything you’ll need to plan your next big event. Websites for Event Planning and Management.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. Twitter is one of the most popular social media networks on the planet. This goes for both B2C and B2B event marketing strategies. Then design your entire event experience around these things.

2019 72

2019 Advertising 2006 Events 72

Bizzabo

DECEMBER 15, 2020

As an industry, we found opportunities to create many of the first virtual events and are still taking courageous steps to shape the next era of events. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Sponsored Event Sessions and Event Speakers.

Conference 83

Conference 2021 Sponsorships 2020 83

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Endless Events

OCTOBER 19, 2018

But, something we really appreciate is their insights into the human-side of event planning. Like, what to do with leftover event food and how to give back as a company. All about event tech. With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization. 2 Social media.

Social Media 66

Social Media Advertising Speakers Marketing 66

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Bizzabo

OCTOBER 8, 2018

No where is that more evident than when it comes to trying to sell out an event. The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that event marketers and professionals face. Pricing Tips.

Social Media 74

Social Media Marketing Event Technology Speakers 74