article thumbnail

B2B marketers are putting their faith in sponsored virtual events in 2021: GDS research

Event Industry News

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”.

B2B 63
article thumbnail

Three Trends Shaping 2024 Events

TicketBud

These advanced technologies work to improve attendee experiences and provide real-time data that help inform event planner decisions. Event Trend #2: Sustainability Much like technology, a focus on sustainability within events is here to stay. This is due in part to the evolving make-up of attendees.

2024 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Farnborough International appoints Darren Johnson to the board

Event Industry News

Darren Johnson, an international media, events and B2B specialist, has been appointed non-executive director of Farnborough International to support the brand’s next steps within its sustainable growth strategy. .

B2B 71
article thumbnail

Takeaways From a Biennial Global Event: Vibrant Gujarat Global Summit 2019

Hubilo Blog

A global event accompanied with a tradeshow and exhibition. Using the latest tech inventions to upgrade the global event management and organization. Glimpses of the session, #Canada : Your #Startup Gateway organized during Vibrant Gujarat Global Summit 2019. Glimpses of VGGS 2019.

2019 49
article thumbnail

Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Fuel Attention: Attendees are asking for healthy sustainable food options.

article thumbnail

Key Appointment to Montgomery Group ‘Design & Build Division’

Event Industry News

The ‘Design & Build Division’ within global events company, Montgomery Group, has announced a key appointment to its marketing team. Wooster joins from Futurebuild where she spent three years as marketing manager and played an integral role in taking the sustainable built environment event independent.

B2B 61
article thumbnail

The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. She loved everything about the business.

2024 98