Velvet Chainsaw
AUGUST 2, 2016
In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports). That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Over 90% of respondents said education was a strong attendance driver. Stay tuned.
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. If student attendance is material, we like to analyze separately.)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Velvet Chainsaw
NOVEMBER 6, 2019
The entire hour of their kick-off was focused on helping attendees identify what problems/challenges they were facing at work and how the conference community, education and resource experts present could support them over the three-day conference and beyond.
Velvet Chainsaw
MAY 28, 2019
Roll up your attendance data to identify your top 25 attending organizations over the last three years. Educate your participants/members on the importance of teams attending and learning together. Start with a targeted campaign to those loyal orgs and then expand it to the next 25 to 50.
Velvet Chainsaw
JUNE 28, 2016
The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions—factors used to select sites, sell to their exhibitors, and plan their conference education. Smart Cookies.
Velvet Chainsaw
JULY 23, 2018
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.
Hubilo Blog
FEBRUARY 25, 2020
Jeff is one of the most welcomed speakers on social marketing strategy and you book him for speaking opportunity here. Mari Smith is the most authoritative and memorable keynote speaker on Facebook marketing today. In 2018 alone he gave over 100 educational presentations to event professionals. Mari Smith Who is she?
Expert insights. Personalized for you.
150 
Let's personalize your content