Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect
Velvet Chainsaw
AUGUST 2, 2016
In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports). That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Over 90% of respondents said education was a strong attendance driver. Stay tuned.
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