article thumbnail

Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

RAPS opened their session with an engaging ice breaker using WE Connect Cards to facilitate networking and connection. They also had an engaging member resources area on the show floor where many of those 300 voluntarily went to learn more about RAPS.

article thumbnail

Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions—factors used to select sites, sell to their exhibitors, and plan their conference education. Smart Cookies. And to actually close a sale on site?