Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 321

Conference Social Media 2018 B2B 321

Velvet Chainsaw

APRIL 12, 2022

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

AUGUST 2, 2016

This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports). The Learning Tree.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Velvet Chainsaw

JUNE 28, 2016

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. This means the responses are more applicable to expositions that have a conference, not conferences that have an expo.

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Velvet Chainsaw

FEBRUARY 2, 2018

appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely. So what does this mean for those of us responsible for organizing and executing conferences and events?

Hospitality 362

Hospitality Social Media Conference Meetings 362

Bizzabo

APRIL 18, 2019

There are plenty of SaaS conferences out there. Which ones should you attend? The following list of top 30 SaaS conferences will help you decide. SaaS (short for software as a service) conferences are some of the most popular business gatherings on the planet. SaaS Conferences. Others cater to certain niche topics.

2019 64

2019 Conference Speakers 2018 64

Eventory

OCTOBER 9, 2018

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Let’s face it, you have expectations.

Marketing 60

Marketing Conference Management Event Management 60