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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. While there’s nothing like climbing into the cabin of a haul truck the size of a multi-story building, it’s impossible to see these pieces, and the innovation behind them, in action on the show floor. Have a story idea?

2024 98
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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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How to Measure Event Success: A Guide to Event Reporting & Analytics

Attendease

With event reporting data analytics, you can show the tangible benefits of the event and calculate their return on investment (ROI). Improve Attendee Experience Reporting, data collection, and analysis gives you the opportunity to get feedback from attendees. Were there any recurring issues you need to address before your next event?

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

Tech 135
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Virtually There: Tech Meetings

SmartMeetings

Tech companies tested virtual meetings before they were cool. But planners who have been orchestrating user conferences, trainings and town halls for tech audiences for years say capturing and holding audience attention—so they retain the information—requires a form of performance art based on an understanding of data science.

Tech 111
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ROI-Driven Event Planning: A Case Study Approach

Momencio

A Brief Summary of the Case Study Our case study focuses on Tech Innovators Inc., a technology business that wants to optimize the ROI of its yearly industry trade show participation. Tech Innovators Inc. Tech Innovators Inc. Tech Innovators Inc. Tech Innovators Inc. Organize logistics efficiently.