Alaska Events Marketing Social Media 
SmartMeetings
MAY 11, 2017
The study focuses on two market segments–low-cost and traditional airlines. Social media is now the favored outlet for feedback. Notably, respondents’ satisfaction rates increased by an average of 121 points when an airline responded to a social media post–even when it was negative. Cost and fees.
Event Marketer
JANUARY 8, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.”
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Event Marketer
AUGUST 16, 2021
Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. Playing to a global audience and leaning on the Amazon ecosystem, the brand activated Twitch takeovers, virtual watch parties, consumer gifting, curated screening events and grassroots regional activations.
Glow Global Events
JUNE 21, 2022
Hosting fun, safe events is possible with the right preparation. While life has mostly returned to normal and many of us are reconvening, it’s still important to make sure your event is as safe as possible, whether you’re gathering in-person or virtually. Here’s how to host a summer event that leaves your guests happy — and healthy!
Smart Meetings
SEPTEMBER 25, 2018
After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Top Trends Impacting Hospitality, Tourism and Events. 60 percent of travelers post on social media daily. 6 Steps to a Viral Marketing Campaign.
SmartMeetings
AUGUST 3, 2017
JetBlue, Southwest and Alaska Airlines all provided a superior customer service experience and outperformed the average industry stock earnings over a six-year period–as measured by Dow Jones and Moody’s in the study. “As Airlines that focus on customer experience perform better in profitability and market competitiveness.
Plan Your Meetings
NOVEMBER 30, 2016
Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Viral Video.
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