The Brief: ‘Smackable’ Billboards and Subterranean Cooking
Event Marketer
APRIL 8, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. Hershey is in the midst of building a permanent, sugar-coated entertainment venue in Chicago that is slated to open around late summer. Color us intrigued.
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