Velvet Chainsaw
FEBRUARY 27, 2023
Expenses for exhibitors at association trade shows have increased significantly while corporate marketing budgets have remained flat. exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment.
Velvet Chainsaw
SEPTEMBER 29, 2016
Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. American Airlines couldn’t care less that I’ve been a member of its loyalty program for 30-plus years. Here’s how it works: 1. Partnership.
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Event Industry News
MARCH 7, 2019
He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. All Nippon Airways, Japan’s largest 5-Star airline. Case Study: Nippon Airways.
Event Industry News
MAY 28, 2020
Other offers from airlines, attractions and HKTB are also available in order to bring in a larger number of MICE visitors. Strengthen supports for trade marketing. Participation fee waivers, subsidies on air tickets and accommodations are available to trade partners who participate in HKTB’s overseas trade shows.
PCMA Convene
AUGUST 31, 2016
Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo — and that system has usually been in place for quite a while. Here’s how it works: Recency American Airlines couldn’t care less that I’ve been a member of its loyalty program for 30-plus years.
Endless Events
JUNE 29, 2018
And to get the least stress from travel, make the most out of high-end lounges to fight jet lag while only traveling with the top airlines. Wipe the Rust off Those Trade Show Tools. This guide goes back to the trade show basics that every event prof needs to be aware of. Airlines and Airports, Ranked.
Event Marketer
DECEMBER 26, 2023
From the festivalization of trade shows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.
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