Trending Articles

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Know Thy Customer

Velvet Chainsaw

Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter.

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6 Best Retention Strategies for Membership Groups

Attendease

Professional associations, non-profits, and online interest-based groups all have one thing in common: the need to retain and renew their member base. The soaring popularity of online communities—through digital platforms like Meta, Slack, Discord, and others—has led to an overall change in membership retention strategies. Plus, in an inflationary economic climate, how do you encourage membership renewals when people are cutting their spending?

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Concerns about using facial analysis at events: part three

Conferences that Work

In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.

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Visa Delays Continue to Impact the Events Industry

EventMB

Skift Take: It takes a minimum of 849 days to get a visitor visa interview appointment in Mexico City. In Bogota, it’s 640 days. Mumbai, 499 days. These delays have a tangible negative impact on the events industry.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Music industry giants unite behind youth vote campaign Just Vote

Event Industry News

Just Vote’s partnership with the summer festivals, ‘Crash the Party’, features: As festival season kicks off, music festival industry heavyweights are uniting to get 18-34 year olds to the polls.

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Best Father-Daughter Wedding Songs Chosen by Toronto top Wedding DJ’s

EventSource

Weddings are full of emotional moments. Among one of the most touching is the father-daughter dance – a moment that captures a father’s lifelong devotion toward nurturing and raising an amazing daughter, and now, bride. Of course, one key ingredient to help make this moment truly unforgettable is the perfect song selection! From timeless classics to modern hits, country tearjerkers to playful singalongs, we’ve rounded up the recos from Toronto’s top wedding DJs , offering

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Five Playful Exhibit Activations from Licensing Expo 2024

Event Marketer

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities.

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The Future of Events: Expert Insights From Greg Topalian

EventMB

Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution?

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Ticketmaster data breach: what it means for event organisers

eventplanner

Ticketmaster, a leading platform for event ticket sales, recently confirmed a significant data breach. The ShinyHunters hacking group claims to have stolen 1.3TB of data from 560 million Ticketmaster users.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Central Hall Westminster shares the remarkable benefits of volunteering

Prestige Events Magazine

In the events industry where the pace can often feel overwhelming, volunteering has emerged as a powerful antidote, offering profound benefits to not only those who are being supported but also to the volunteers themselves. From utilising pedal power to litter picking, with Volunteers’ Week taking place this week (3-9 June), Central Hall Westminster ’s team shines a spotlight on how donating their time has enriched both their own lives as well as their work as busy event professionals.

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Heather and Alston’s Modern and Romantic Wedding at Hotel X Toronto

EventSource

Love knows no boundaries, and for Heather and Alston, it transcended cultures, weaving a beautiful tapestry of modern elegance and Caribbean vibrancy at Hotel X Toronto. Nestled amidst the dynamic cityscape , the venue provided the perfect backdrop for Heather and Alston’s union. From the breathtaking views at The View , where they exchanged vows, to the enchanting ambiance of New Fort Hall for their reception, every corner of the venue echoed with the promise of a magical day.

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Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees

Event Marketer

A “Bloom” theme permeated this year’s event. For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground needs to match the excitement of earning a seat.

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Ronny Coombs: Career Goal – The Events Industry

EventMB

Skift Take: While many in the events industry have stumbled upon the profession, not Ronny Coombs, exhibits manager of the American Society of Nephrology. She set out on a path with deliberate focus.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Bev Osborne joins NOEA council

Event Industry News

NOEA is proud to announce today that Bev Osbourne, Founder of Training 4 Resilience, and one of the leading and most respected event professionals in the industry, has been co-opted onto its council.

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Aloft Birmingham Eastside’s first foray into art and cultural events sees major sale

Prestige Events Magazine

The recent art exhibition Essence of Jazz by renowned artist Rachel Akers, a first for Aloft Birmingham Eastside, concluded with remarkable success. The launch event, which was the first time the venue has ventured into art and cultural activities as a part of its event business mix, saw the sale of the artist’s largest piece, The Four-Piece Band. Rachel Akers’ vibrant collection captivated attendees, blending the soulful rhythms of jazz with the dynamic energy of her visual art.

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Will the Paris Olympics Get the Gold from Meeting Profs?

Smart Meetings

You think planning a sales conference at a Chicago hotel ballroom is tough, try planning the 2024 Summer Olympics. The games stretch from July 26 to Aug. 11. To be closely followed by the Paralympics from Aug. 28-Sept. 8. The Olympics opening ceremony, for the first time in the history of the summer games, will not take place in a stadium, but will see 10,500 athletes from 205 international delegations glide along Paris’ River Seine on more than 80 boats as the sun sets.

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Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut

Event Marketer

“What we consistently hear from our users, and Gen Z in particular, is that Pinterest is their safe space to explore what they actually like, what inspires them. It’s much less about ‘what is everyone else doing,’ and more about, ‘what’s right for me?’ So we definitely leaned into that at Coachella.” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Legislative Action Day Converges Industry Leaders on Capitol Hill

EventMB

Skift Take: The U.S. business events industry employs 2.6 million Americans and drives $399 billion in direct spending annually. This was the message that was brought to Capitol Hill on ECA Legislative Action Day.

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Exhibition space at The Glamping Show already 70% sold

Event Industry News

Exhibitor bookings for The Glamping Show 2024 – the UK’s premier business-to-business event for the glamping industry – are proving extremely buoyant this year as the event prepares for its 10th anniversary from 19th-21st September at Stoneleigh Park in Warwickshire.

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Blue Strawberry appointed by IMG for multi-year delivery of Hampton Court Palace Festival VIP dining experience

Prestige Events Magazine

Luxury London-based events caterer Blue Strawberry has secured a coveted multi-year contract with IMG, delivering the exclusive King’s VIP Dining Experience at the Hampton Court Palace Festival. Taking place from 11 – 21 June 2024, this year will mark the 28 th season of the iconic open-air concert series. The star-studded line-up features global headliners including Tom Jones, Nile Rodgers & CHIC, Sheryl Crow and Deacon Blue.

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Mastering Contact Sharing and Networking at Events

Eventscase Blog

Networking at events has evolved significantly in the digital age. While traditional methods still hold value, the integration of technology has revolutionised how we share contacts and build professional relationships. This blog delves into the intricacies of contact sharing at events and networking , providing practical tips and highlighting innovative tools to enhance your networking prowess.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The Brief: ‘Pregnant’ Street Teams and Big Green Keggs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs. KICK OFF YOUR SUMMER WITH A ‘BIG GREEN KEGG’ STAND We all know grilling and beer go hand-in-hand, so on May 28, just after Memorial Day Weekend wrapped and summer kicked off, Miller Lite teamed up with grill-maker Big Green Egg, which has gained a cult following, to craft the Big Green Kegg and tap into the company’s engaged audience.

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Mandalay Bay Completes $100 Million Remodel of Convention Center 

EventMB

Skift Take: Mandalay Bay’s $100 million convention center redesign, featuring cutting-edge technology and diverse new art installations, looks to set a new standard for modern meetings and events.

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Steve Bailen joins MGME as Client Development Director

Event Industry News

MGME is pleased to announce the appointment of Steve Bailen as Client Development Director. With over 25 years of expertise in brand experience, client service, and event management, Steve brings a wealth of knowledge to his new role.

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Classic ‘behind the scenes’ shot wins Event Photography Awards

Prestige Events Magazine

Celebrating its 10 th Anniversary, the Event Photography Awards 2024 culminated in a fabulous event in central London at the at the Royal Institute of British Architects’ (RIBA) magnificent headquarters, 66 Portland Place, on Wednesday 5 June. Some 250 guests perused an extensive gallery of over 130 short-listed shots while enjoying particularly tasty catering by Company of Cooks.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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How To Fight AI Bias: Keep Humans in the Loop

Smart Meetings

Continuing our discussion of AI with Janette Roush, executive vice president of marketing and digital for New York City Tourism & Conventions, and Sindhu Srivastava, CEO of We Crush Events and MeaningfulData, in this special mini episode, we explore the issue of bias in AI. To hear the full conversation, listen here. The post How To Fight AI Bias: Keep Humans in the Loop appeared first on Smart Meetings.

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CATEREASE UPDATE AND GRAZE ONLINE ORDERING

Caterease

Caterease Build 2358 Overnight Sunday, June 9, 2024, Caterease will release Build 2358 which includes our all-new Graze Online Ordering platform. Caterease users with active HPay Payment Processing accounts can contact deploy@caterease.com and get our comprehensive online ordering platform at no additional charge.

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What’s New in Canada

EventMB

Skift Take: The Expanded BMO Centre is opening today in Calgary, and there are plenty more new offerings across Canada.

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