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SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’

Event Marketer

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). White Claw was born out of culture in 2019 and 2020. KB: Instagram and Stories are huge for us.

2023 82
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2019 40 Under 40: Natasha Stamper Pedigo, The Asphalt Institute

Connect Your Meetings

Natasha Stamper Pedigo, CMP, 38, works in Lexington, Kentucky, as a meeting planner and event manager at The Asphalt Institute. A s a 2019 40 Under 40 honoree, Pedigo discusses her passion for the events industry. I had four months to plan, sell and market the event. Connect with Pedigo on Instagram. .

2019 81
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2019 40 Under 40: The In-Crowd

Connect Your Meetings

Meet the “In-Crowd,” our 2019 Connect Association 40 Under 40. 33 • Director of Sales & Marketing. 36 • Director of Sales and Marketing. Lexington, Kentucky. 36 • Vice President of Marketing & Strategic Alliances. Honorees must be under the age of 40 as of April 1, 2019. Pamela Wike Boyd.

2019 76
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Connect Is Coming to Louisville in 2019

Connect Your Meetings

Connect announces the home of its 2019 trademark event as Louisville, Kentucky. We are more than excited to partner with our friends at Louisville CVB by bringing our largest Connect event of 2019 to its unique and inviting city,” said Chris Collinson, president of Connect.

2019 40
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The Best of Louisville: Shopping

Connect Your Meetings

Louisville, Kentucky, is recognized as an international destination for festival events—most notably the Kentucky Derby—and conferences like Connect 2019. Butchertown Market The last remaining meatpacker is surrounded by hip new restaurants, breweries, quirky Hi-Five Doughnuts and an ax-throwing bar, Flying Axes.

Apparel 74
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Nominations Open for 15 Over 50

Connect Your Meetings

These individuals can be planners, sales managers and executives, destination marketing veterans, hoteliers, venue managers, chefs or serve in any other role vital to providing attendees with memorable experiences. 26-28, 2019, in Louisville, Kentucky.

2019 96
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Smart Moves in Little Rock, Oakland and More

Smart Meetings

Louisville Tourism has promoted Morgan and Lundy to marketing manager roles and hired Clements as convention sales assistant. Morgan now handles promotion and initiative marketing for tourism in the organization. Lundy now handles marketing for the convention sales and destination service departments. Matt Connelly.

Tourism 98