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Is Experiential Marketing the Most Effective Form of Brand Marketing?

PCMA Convene

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA collaborated with Cheil, Samsung’s Japan-based agency, which developed much of the content.

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12 Imaginative Events and Activations from Rakuten

Bizzabo

Rakuten is a Tokyo, Japan-based organization that was founded in 1997 by Hiroshi Mikitani. The company began as an online shopping marketplace and quickly became one of the most popular websites in Japan. In fact, over 4,000 one-on-one meetings were scheduled in 2019 alone! For marketers, this is a must-attend conference.

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Agency Spotlight: Kemosabe

Event Industry News

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. All Nippon Airways, Japan’s largest 5-Star airline. 17 years on, Kemosabe still run all of their European marketing. Kemosabe developed and deployed ANA’s We Are Japan campaign.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. January Conferences.

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When Conferences Lie

PCMA Convene

Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate. But it’s also how fake and predatory events reach out to students, academics, and professionals across a swath of industries.