Is Experiential Marketing the Most Effective Form of Brand Marketing?
PCMA Convene
JUNE 28, 2019
It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA collaborated with Cheil, Samsung’s Japan-based agency, which developed much of the content.
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