Event Marketer
SEPTEMBER 27, 2021
Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. United employees held signs of encouragement and waved flags as the team pushed back to head to Japan. The automaker, which suspended advertising in Japan because of the unpopularity of the games locally, opted for a virtual experience.
PCMA Convene
JUNE 28, 2019
It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA collaborated with Cheil, Samsung’s Japan-based agency, which developed much of the content.
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Bizzabo
APRIL 21, 2020
Rakuten is a Tokyo, Japan-based organization that was founded in 1997 by Hiroshi Mikitani. The company began as an online shopping marketplace and quickly became one of the most popular websites in Japan. For marketers, this is a must-attend conference. Key Takeaway: Experiential marketing is all the rage — as it should be!
Event Marketer
OCTOBER 24, 2023
Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We
Event Industry News
MARCH 7, 2019
Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. All Nippon Airways, Japan’s largest 5-Star airline. 17 years on, Kemosabe still run all of their European marketing. Kemosabe developed and deployed ANA’s We Are Japan campaign.
Bizzabo
DECEMBER 26, 2018
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.
Event Marketer
OCTOBER 16, 2023
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.
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