IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Event Marketer
MAY 24, 2023
That’s a huge difference from where we were in 2019.” For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. “The It’s a curated experience unique to ‘me.’
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