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Sports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball

Event Marketer

It expanded by nearly 40 percent between 2019 and 2021 and now boasts 4.8 Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. million active “picklers” in the U.S.,

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. I can throw in photos, an event preview or recap, how we’re using data to measure ROI and how consumers are responding.”

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

If you are organizing an outstanding marketing event and would like us to add it to the Bizzabo Blog, click here to submit your event , and it will be reviewed shortly. 2019 Marketing Conferences. January Conferences 2019. Affilliate Summit West 2019. February Conferences 2019. May Conferences.

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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world.

2019 78
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12 Imaginative Events and Conferences from Amazon

Bizzabo

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. Key Takeaway: Host events that help your customers better use your products.

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12 Imaginative Events and Activations from USA Today

Bizzabo

Both big and small cities, from Brooklyn, New York to Naples, Florida, hosted the tour in 2019 and invited attendees to come, meet with local chefs, and savor delicious dishes. Key Takeaway: Looking for new event marketing ideas. Key Takeaway: Event sponsorship is an important element of any company's event strategy.

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

So, over the spring, with no restrictions on in-person events in Florida, the organization added a live runway show to its virtual presentation. Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year.

Marketing 114