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30 Euston Square appoints Caterina Jane Alves as Head of Sales, Events & Marketing

Event Industry News

Originating from South Africa, Caterina moved to the UK in 2001 and quickly rose through the ranks from Reception Manager in 2002 at Lythe Hill Hotel & Spa, moving on to a variety of front of house and conference roles with hotel groups such as Principal Hayley Hotels and De Vere until she arrived at RIBA in 2016.

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Guide: How to Plan a Successful Product Launch Event

Attendease

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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How Major Fall Conferences are Betting on the Return of In-person Attendance

Event Marketer

11, 2001, terrorist attacks. The post How Major Fall Conferences are Betting on the Return of In-person Attendance appeared first on Event Marketer. He points out that SEMA was among the first citywide trade shows following the Sept. In 2017, it opened a month after the mass shooting at Mandalay Bay hotel. 3 in Las Vegas.

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Unlock the power of virtual events: Our top 5 webinar topics for 2023.

Expo Pass

Studies from 2001 to 2021 have shown that more than 50% of Americans are concerned about the environment. You’ll be a central part of fostering that unstoppable partnership. The digital revolution is in full swing, so grab a (virtual) flag and let’s go! Do it for the squirrels.

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Guide: How to Plan a Successful Product Launch Event

Attendease

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round

MeetingPool

We sat down with Stephan to discover how her word-of-mouth marketing and audience growth strategy excels for events and year-round engagement, challenges and trends she is seeing in event marketing and the most important lessons she has learned along the way as an event tech founder.

Tech 52
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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. Rachel Stephan, an entrepreneur at heart and a creative at mind, jump-started her business in 2001. They’re letting valuable sales leads fall through the cracks in the name of playing it safe legally. About Rachel.