NBA All-Star 2024: Inside 13 Fan Activations
Event Marketer
FEBRUARY 27, 2024
And a “Shai’s Shop” activation developed with Shai Gilgeous-Alexander of the Oklahoma City Thunder gave attendees a chance to unlock exclusive premiums curated by NBA All-Star. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk.
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