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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

And a “Shai’s Shop” activation developed with Shai Gilgeous-Alexander of the Oklahoma City Thunder gave attendees a chance to unlock exclusive premiums curated by NBA All-Star. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk.

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The Brief: Breakup Cookies and Human Beer Ads

Event Marketer

And a “Shai’s Shop” activation will provide an interactive experience with Shai Gilgeous-Alexander of the Oklahoma City Thunder that will entail unlocking exclusive premiums curated by NBA All-Star. For more inspo, check out Mtn Dew and Ruffles’ NBA All-Star “ The Block ” activation, and Klarna’s All-Star Vault.)

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2018 40 Under 40: Class Acts

Connect Your Meetings

33 • Director of Exhibits and Sponsorships. Oklahoma City CVB. Oklahoma City. Learn how they got here and imagine where they, our industry and our world are going. Melinda Borucki. 39 • Director of Marketing. LMI Solutions. National Defense Industrial Association. Arlington, Virginia. 38 • Sales Manager. Explore Gwinnett.

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List of association management companies in US (with expertise in Virtual & Hybrid Events)

Hubilo Blog

Notable clients: Oklahoma Nurses Association, Association for Advancing Physician and Provider Recruitment and American Nurses Association. They work with the leadership team of associations to achieve goals like member engagement, strengthening thought leadership, and developing winning sponsorships. Paragon Events.