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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Conduct audience research through surveys and interviews early in the planning process to gain insights. Finally, gather feedback during and after the event through quick polls or post-event surveys. Check out our top 10 strategies for promoting your event on social media. LEARN MORE: Need fresh content ideas?

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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Event Marketing Trends for 2024| Sustainability and Social Responsibility Sustainability and social responsibility are no longer just trends; they’re becoming non-negotiable elements of successful event planning. Think reusable decorations, zero-waste catering, and venues with green certifications.

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Speaker Trends for This Year’s Business Events

MeetingsNet

While the full 2024 report will be released on March 26th, Jennifer Best, vice president of marketing at AAE, shared some early data from this year’s survey results with attendees at the Catersource + The Special Event conference in February to highlight corporate event trends and how they’re likely to impact speaker bookings this year.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

According to a 2022 survey by The Partnership Professionals Network and Dynamic Benchmarking , one reason sponsors’ objectives aren’t achieved is because associations don’t know sponsors’ goals. Maintain open lines of communication with potential sponsors throughout the whole negotiation process. Communicate, communicate, communicate!

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How to Get Sponsorship for Your Event

Eventtia

Don’t be afraid to ask and negotiate This might be easier said than done. However, don’t be afraid to negotiate and offer alternatives if you feel you can offer a more win-win package. Look for companies that share a similar target audience to your event Survey your target attendees (i.e.

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Women’s Leadership in Business Events: A Roadmap

MeetingsNet

cities plus one online think tank with 10 Asia-Pacific executives; six one-hour interviews with female executives; and a survey of 438 female event planners around the world, more than 86 percent of whom have more than five years of industry experience.

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How To Create an Event Marketing Plan

ePly

Begin by itemizing all potential expenses, including digital advertising, print materials, social media promotions, and any other channels relevant to your strategy. Post-Event Survey & Outreach The end of your event doesn’t mark the end of your marketing efforts. Post regularly and often to keep the ball rolling.