Season’s Greetings: Inside Six Experiential Holiday Campaigns
Event Marketer
DECEMBER 19, 2022
And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. There was also a 100-foot-tall Christmas tree, a marketplace, themed F&B and live entertainment.
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