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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Teach Your Sponsors Well

Velvet Chainsaw

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. Kim Skildum-Reid of Power Sponsorship. Their VIP customers and intermediary markets. Sponsorship is win-win-win. Growth Strategy. Their staffs.

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Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation

Event Marketer

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. Armed with a multicultural strategy, hand-selected brand partners, a unique location on The Wharf in Washington, D.C., Coca-Cola and the U.S. Agency: 160over90.

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How Yahoo is Using Events and Content to Support LGBTQ+ Employees and Consumers Year-round

Event Marketer

Yahoo activated a Glow & Go human glitter car wash in multiple markets this year. The brand’s global “Let’s Glow” Pride sponsorship campaign kicked off this year in June in Washington, D.C., and wraps Oct. 29 at Taiwan Pride. And just like glitter, this doesn’t go away. Agency : Superfly.

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Modev returns to live events and bolsters executive team

Event Industry News

Stacy England joins Modev as COO, Amanda Francis as sponsorship and exhibit sales lead, and Jaimey Walking Bear as general manager, events. . The company is headquartered in Washington, D.C., Stacy currently resides in Washington, D.C. with a worldwide employee base. . Amanda currently resides in Atlanta, Ga.

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2018 40 Under 40: Class Acts

Connect Your Meetings

39 • Director of Marketing. 33 • Director of Exhibits and Sponsorships. Washington, D.C. 39 • Senior Vice President of Marketing. Washington, D.C. Washington, D.C. Washington, D.C. Fusion Marketing. 33• Director of Meetings and Marketing. Washington, D.C.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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