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No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Event Marketer

First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators. UNITED AIRLINES.

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12 Imaginative Events and Activations from Rakuten

Bizzabo

Rakuten is a Tokyo, Japan-based organization that was founded in 1997 by Hiroshi Mikitani. In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. For marketers, this is a must-attend conference. PI Live Advanced. Source: PI Live.

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12 Imaginative Events from Cisco

Bizzabo

The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Cisco is also a leader in the events space. Cisco Live. Triple check!

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25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy. For more B2B event marketing ideas, check out the Moment Marketing Report. 2) Pick an Interesting Venue.

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Event Planner Travel Tips: Use a Destination Management Company, Fight Jet Lag, Travel With Top Airlines

Endless Events

Tips for Turning Sponsorships to Big-Time Partnerships. Sponsorships thrive by having each party add value to another’s plate. Dubbed SilverStream, this mobile eyecatcher has been the venue of various activations. Qatar also has the best international airport in Hamad, while Athens and Haneda (Tokyo) go second and third.

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When Conferences Lie

PCMA Convene

Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate. McCrostie told Convene that he sneaked into what he deemed a predatory conference at Tokyo’s Waseda University in 2015.