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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

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How To Create an Event Marketing Plan

ePly

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Meetings Market Survey: What They Said

PCMA Convene

In Convene ’s 28th Annual Meetings Market Survey, we asked respondents two open-ended questions — What’s the No. When Marriott-owned organizations are the only game in town, your choices and the ability to negotiate go down to zero.”. 1 Challenge Facing the Meetings Industry? and What’s on Tap for this Year?

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7 Stress-Free Ways to Scale Your Event Program

Attendease

Relevant KPIs may include the number of registrants, revenue and profit margins, social media impressions and engagement, email open/click rates, and surveys of attendee satisfaction. Think through the resources, staff, budget, venue size, marketing channels, etc., you’ll need at each stage of growth.

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Meetings Biz Is Strong, but Comes with Planner Pain

MeetingsNet

The latest MPI Meetings Outlook survey reports outstanding prospects for business in 2023, but the trials of a hotel seller’s market and staffing issues aren’t going away. However, a strong counterpoint to the respondents’ confidence is data on ongoing staffing issues and, for planners, the challenges of the seller’s market.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Conduct audience research through surveys and interviews early in the planning process to gain insights. Finally, gather feedback during and after the event through quick polls or post-event surveys. based on expertise.

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Speaker Trends for This Year’s Business Events

MeetingsNet

While the full 2024 report will be released on March 26th, Jennifer Best, vice president of marketing at AAE, shared some early data from this year’s survey results with attendees at the Catersource + The Special Event conference in February to highlight corporate event trends and how they’re likely to impact speaker bookings this year.

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