Event Leadership Institute

FEBRUARY 11, 2021

Mind your money with battles over escrow deposits to suppliers and more room to negotiate venue commissions. Commissions are simply another sales and marketing expense for venues, and the only main one that is a percentage of revenue, meaning there’s no cap to it, so it stands out like a sore thumb on a profit and loss statement.

2021 111

2021 Site Selections Contracts Venues 111

Capterra Event Management

APRIL 25, 2017

Event Marketing. Event Marketing and Social Media. Site Selection. Event Tech. Event Marketing. Now that you know all there is to know about event planning, it’s time to decide whether you want to do general event planning or select a niche market to target. Identify your target market.

Event Planning 100

Event Planning Insurance Contracts Event Management 100

SmartMeetings

SEPTEMBER 1, 2018

Today’s intense focus on key performance indicators, event-tech stacks and designing brilliant experiences has made the need for advanced education—from a university, association or DIY commitment—almost a requisite for getting hired…and for thriving. Some topics are evergreen—negotiation, experience design, trends. Jessie States.

Education 69

Education Meetings 2010 Financial 69

PCMA Convene

JULY 31, 2017

Nominated by Maureen Sojka, Events Manager, Creative Marketing Alliance — “Lisa took over as the third CSM for this meeting and was able to help me pull off a perfect event for this client. Nominated by Ann Luketic, CMP, Marketing Event Specialist, Progressive Insurance — “Rachel is very professional and detailed. Av/Tech Support.

2017 76

2017 Trade Shows Insurance Food and Beverage 76