PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

Trade Shows 96

Trade Shows 2020 2021 Education 96

PCMA Convene

AUGUST 28, 2020

The National Cattlemen’s Beef Association used a new COVID-19-symptom screening tool — 42Chat’s HealthShield — to help ensure the 450 attendees at the live portion of its Cattle Industry Summer Business Meeting met safely. Attendance for the annual meeting was down less than 10 percent, compared with last year, Larson said.

Trade Shows 111

Trade Shows Insurance Meetings Sports 111

PCMA Convene

AUGUST 9, 2020

On May 7, the association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, described as “an opportunity for toy manufacturers, buyers, media, and other key stakeholders to reconnect and refocus for a successful fourth quarter during these uncertain times when in-person meetings and events are not possible.”.

Marketing 119

Marketing Trade Shows Retail Advertising 119

PCMA Convene

JULY 31, 2016

It is a truth universally acknowledged that the meetings and conventions industry is built on relationships — one on one, face to face, rooted in competence and trust. So when we decided to do something different for the fifth year of our Best in Show awards, it didn’t take long to figure out what. Our readers did not disappoint.

2016 76

2016 2015 Hotels Management 76