Food and Beverage Marketing Negotiating Sustainability 
Smart Meetings
JUNE 27, 2023
State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.
Velvet Chainsaw
MARCH 15, 2023
This perfect storm significantly threatens the sustainability of associations and adds tremendous pressure to those who are organizing events to find ways to improve their financial performance. Shifting marketing budgets. Planners are charged with making the problem go away but have little to no negotiating power.
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Attendease
FEBRUARY 20, 2024
When building out a corporate events program, several critical factors must be considered to ensure the organization’s long-term success and sustainability. For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Pssst, event marketing software can help with this.)
Endless Events
NOVEMBER 15, 2022
Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money. Higher Food and Beverage Costs. The Rise of Energy Costs .
SmartMeetings
FEBRUARY 2, 2023
How to prepare for 2023 contract negotiations Yes, we’re out of the pandemic shutdown, but it’s not back to “business as usual.” You’ll also see hotels layering multiple groups in the same week to maximize group revenue while still capturing the leisure market on the weekends. Increasing rates for staff/services.
The Castle Group
SEPTEMBER 26, 2023
You are also aware that events, when executed successfully, are an essential part of your marketing mix. Working with an agency can help save time and money due to the company’s efficiencies, negotiating expertise, and vendor relationships/purchasing power. At Castle, our team is well versed and/or certified in event sustainability.
Endless Events
APRIL 27, 2023
As an experienced event professional in food and beverage, Nick is familiar with in-kind sponsorships. So, the last F&B job I had I created a form for anyone who wanted to give their services in exchange for food. This is a marketing endeavor. But I’m a marketer. It’s all about negotiation.
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