Event Marketer
OCTOBER 16, 2023
So we asked Matt Woelbern, head of marketing, go-to-market at Zeiss Vision Care US, how the brand (and agency partner Trademark Events) continues to deliver a meaningful event through the lens of its latest NSM in Florida, dubbed “Miami Zeiss.” As long as they showed up for work on Monday, their stay didn’t take up any vacation days.
Endless Events
OCTOBER 25, 2022
Your logo is non-negotiable. You can keep everyone on your event planning team on the same page by creating brand guidelines for the event. With the guidelines in hand, it’s much easier for your team to stay consistent as they divide and conquer. If you’re in Florida, maybe you plan a “Fun In The Sun Soiree.”
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Event Industry News
APRIL 9, 2021
Most notably, many of the industry’s organisers and associations joined forces last year to create and support the All Secure Guidelines, a rigorous set of globally-adopted and medically-vetted health and safety measures designed to create a consistent and diligent approach to visitor health at all global trade shows in 2021 and beyond.
Endless Events
DECEMBER 4, 2018
Orlando, Florida. Fortunately, WiFi costs are negotiable. Essentially, the FTC has released endorsement guidelines that apply to influencers across all forms of media, from social to traditional. With this in mind, here are some of the top US locations for bleisure travel : Austin, Texas. San Diego, California. Phoenix, Arizona.
Conferences that Work
JANUARY 15, 2024
As I write this, the European Parliament is close to outlawing facial recognition in public spaces, though negotiations on the final wording are still underway. Here is an extract from the GDPR guidelines on the use of facial recognition technology in law enforcement. You’re almost certainly in it.)
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