Event Marketer

OCTOBER 16, 2023

So we asked Matt Woelbern, head of marketing, go-to-market at Zeiss Vision Care US, how the brand (and agency partner Trademark Events) continues to deliver a meaningful event through the lens of its latest NSM in Florida, dubbed “Miami Zeiss.” By being in a smaller, contained venue in Miami, it felt really full.

Meetings 95

Meetings Negotiating Hotels Venues 95

Endless Events

OCTOBER 25, 2022

It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Your logo is non-negotiable. You can keep everyone on your event planning team on the same page by creating brand guidelines for the event.

Social Media 77

Social Media Event Planning Negotiating Events 77

Endless Events

DECEMBER 4, 2018

If you are considering adding workshops to your events, keep in mind to choose the appropriate venue that allows people to move freely to facilitate interaction. Of course, the venue itself can make or break a bleisure event. Orlando, Florida. Fortunately, WiFi costs are negotiable. Brain Dates: Networking 2.0.

2019 134

2019 Sustainability Events Travel 134

Conferences that Work

JANUARY 15, 2024

As I write this, the European Parliament is close to outlawing facial recognition in public spaces, though negotiations on the final wording are still underway. Some can also track attendee movement inside a venue. Here is an extract from the GDPR guidelines on the use of facial recognition technology in law enforcement.

2023 348

2023 2022 Technology Events 348