The Evolution of ROI Measurement for Meetings
SmartMeetings
APRIL 6, 2021
A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. sponsorships are bought, sold, negotiated and measured based on paid broadcast value. More : How to Prove the Business Value of Meetings and Events. Behind home plate, in stadiums, concert venues etc.
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