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The Evolution of ROI Measurement for Meetings

SmartMeetings

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. sponsorships are bought, sold, negotiated and measured based on paid broadcast value. Pandemic Shifts. They ceased to exist.

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Using Formal Debates to Boost Audience Engagement at Events

PCMA Convene

What happens during the live events IQ2US produces in New York City, where it is based, as well as in Chicago and San Francisco, is the opposite of an echo chamber. In addition to their own events, IQ2US has produced debates for outside events including the Aspen Ideas Festival, TED, and IBM’s Think tech conference.

2007 52
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Making Lemonde: Turning Negatives into Positives in a Post-COVID Incentive World

SmartMeetings

Meeting professionals are left wondering about the very foundation of their missions. From his lockdown in Greece, he has been busily planning for what he calls “the post-COVID New World.”. With all incentives or meetings, there is a big high after the event. Will the MICE world ever be the same again?

Travel 119
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Convene Celebrates Our 30th Anniversary

PCMA Convene

I n a real sense, Convene , which was launched in 1986, grew up alongside the meetings profession. As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine.

2012 56