The Evolution of ROI Measurement for Meetings
SmartMeetings
APRIL 6, 2021
A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. Behind home plate, in stadiums, concert venues etc. sponsorships are bought, sold, negotiated and measured based on paid broadcast value. More : How to Prove the Business Value of Meetings and Events.
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