Remove Events Remove Greece Remove Negotiating Remove Venues
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The Evolution of ROI Measurement for Meetings

SmartMeetings

A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. Behind home plate, in stadiums, concert venues etc. sponsorships are bought, sold, negotiated and measured based on paid broadcast value. More : How to Prove the Business Value of Meetings and Events.

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Making Lemonde: Turning Negatives into Positives in a Post-COVID Incentive World

SmartMeetings

From his lockdown in Greece, he has been busily planning for what he calls “the post-COVID New World.”. Regional travel that supports local venues could be more popular than ever. With all incentives or meetings, there is a big high after the event. How can we turn worries about the venue into a positive message?

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Convene Celebrates Our 30th Anniversary

PCMA Convene

She was invited to speak at industry events, where she met a number of planners who were new to the profession. Does a planner’s attitude make a difference when negotiating with hotels?” Flexibility and a pleasant attitude surely can’t hurt.”. — “Negotiating With a Hotel,” May/June 1991. Informal, Yet Aggressive.

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