PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Photo Credit Adobe Stock/SFIO CRACHO). 1 Performance Modeling.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Attendease

JANUARY 6, 2023

Virtual corporate event platforms like Attendease will allow you to keep your brand colors, fonts, images, and more, so you can keep control of your brand on a fully white-labeled experience. You can go an extra-mile and build a branded background for your speakers as well. Sponsorship Opportunities.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Eventsforce

FEBRUARY 18, 2020

You can create interest around your event by developing sneak previews of what will be on offer. For example, let’s say that your key speaker for a medical event is an expert in Toxicology. Related reading: 3 Content Marketing Tips for Event Planners. 5) Get Your Email Marketing Right .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. Clear objectives are crucial.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Conferences that Work

JANUARY 10, 2022

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. What to do?

Meetings 330

Meetings Meeting Design 2020 Speakers 330

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Provide in-session recommendations.

Conference 195

Conference Education Corporate Events Tech 195

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Shrinking Budgets.

2019 375

2019 Event Planning 2016 2018 375

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 98

Speakers Healthcare Consulting Financial 98

Attendease

FEBRUARY 20, 2024

Include logistical details, session descriptions, speaker bios, FAQs, and personalized calls-to-action to drive conversions. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Boomset

JULY 15, 2018

Photo by rawpixel on Unsplash You’ve just finished pulling off what felt like a successful event, and now it’s time to write your report. A good report will allow you to take an objective look at how the event unfolded, analyze some statistics, and decide just how successful you really were and where you can improve.

Education 48

Education Speakers Events Marketing 48

Boomset

DECEMBER 16, 2018

There are plenty of event marketing platforms out there. You’ve run an event technology assessment to better understand your strategic needs, you’ve gotten buy-in from your team, you’ve asked around your network, and you’ve narrowed down your list of prospective event marketing platforms to a slim few.

Event Marketing 48

Event Marketing Marketing Event Apps Sponsorships 48

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. Advanced reporting for proving event ROI.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

MPG Event Marketing

NOVEMBER 24, 2017

Today’s event marketers know that they must reach out and engage with their target audience across an ever-growing number of channels – both on and offline. To maximise your campaign’s effectiveness marketers must take an integrated and strategic approach to how they utilise the channels at their disposal. No mixed messages.

Event Marketing 68

Event Marketing Marketing Advertising Events 68

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

Event Marketing 45

Event Marketing Marketing 2007 Speakers 45

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

2023 130

2023 B2B Event Apps Technology 130

TicketBud

DECEMBER 13, 2023

Imagine purchasing tickets to a highly-anticipated event promising exclusive talks with podcast celebrities and a panel with the actors from Supernatural and Harry Potter. According to a recent Maritz Industry Trends Report , most meeting expenses are up over 20 percent since before the pandemic. But, most budgets haven’t budged.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

Expo Logic

DECEMBER 27, 2019

If you are planning an event that features keynote speakers, you want to provide the best possible experience. The better experience your guest speaker has, the more likely they will be to work with you again in the future. How to Find Your Next Event Speaker. Understand Your Speaker.

Speakers 36

Speakers Social Media Advertising Conference 36

MPG Event Marketing

NOVEMBER 24, 2017

Today’s event marketers know that they must reach out and engage with their target audience across an ever-growing number of channels – both on and offline. To maximise your campaign’s effectiveness marketers must take an integrated and strategic approach to how they utilise the channels at their disposal. No mixed messages.

Event Marketing 60

Event Marketing Marketing Advertising Events 60

Social Tables

JUNE 8, 2022

Provide virtual and hybrid attendees with detailed and easy-to-follow event information that includes individual session links, login credentials, and fast access to technical support. . Choose the right speakers. Find a keynote speaker who is enthusiastic, charismatic, and credible. Create a thoughtful event design.

Speakers 149

Speakers Social Media Event Apps Technology 149

Eventmobi

MAY 18, 2020

Speaker readiness and presentations are just as important as they are at in-person events, but in-session engagement, high quality video production , and facilitating online networking takes on a whole new meaning at online events and conferences. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.

Speakers 195

Speakers Sponsorships Events Event Apps 195

Eventsforce

JULY 29, 2019

Read: 6 Tips to Get the most Out of Your Event Speakers. Even if it wasn’t possible for him to be a speaker, he’d still make an excellent choice of influencer for promoting the event. A strategy session with one of the speakers. Video snippets of the event.

Marketing 91

Marketing Event Marketing Social Media Speakers 91

Planning Pod

JUNE 23, 2023

Whether you’re an event venue, a professional event organizer, or the de-facto event planner for your organization, creating the best experience for potential attendees can feel overwhelming—especially with event industry statistics suggesting that we’ll see the return of full in-person live events in the upcoming year.

Event Management 78

Event Management Management Speakers Contracts 78

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Eventsforce

FEBRUARY 12, 2019

They can also choose to tap on the sticker to visit the event page itself. It is certainly an interesting development for those of you who rely on the social media platform for your event marketing activities. It also brings about some new opportunities for people to engage more with one another in the run-up to an event.

Tech 45

Tech Event Marketing Marketing Social Media 45

Marketo Events

JUNE 2, 2020

Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. Do: Be an advocate for your speakers.

2020 211

2020 Speakers Events Tech 211

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success.

Event Apps 121

Event Apps Technology Education Event Technology 121

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

Speakers 155

Speakers Social Media Marketing Events 155

PCMA Convene

JULY 17, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Provide in-session recommendations.

2023 98

2023 Education Consulting Conference 98

Social Tables

OCTOBER 20, 2022

Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. GoToMeetings reports that email drives 57% of webinar registrations.

Advertising 158

Advertising Social Media Marketing Speakers 158