Event Marketer

SEPTEMBER 27, 2023

Get a peek behind the scenes and strategies of top shops, take a page from outstanding case studies, and grab a seat at the table with experiential marketing experts as they tackle of-the-moment challenges and opportunities.

2023 64

2023 Tech Entertainment Marketing 64

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Where possible, build in 30 minutes between sessions.

Conference 195

Conference Education Corporate Events Tech 195

SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. That functionality will allow Cisco’s Webex product to be more competitive with the market dominator, Zoom.

Tech 124

Tech Management Meetings 2007 124

Event Industry News

MAY 29, 2019

A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect. . The study also investigated the challenges organisers still face in meeting GDPR requirements.

Government 86

Government Tech Event Tech Management 86

Eventory

JUNE 24, 2021

They wanted to actively participate in events, join a conversation with other attendees, express their opinions, and not only be passive participants of presentations. Webinars did not provide the attendees with the same experiences as in-person events. It became much easier to run online events in the company.

Education 78

Education B2B Management 2020 78

Event Marketer

OCTOBER 4, 2022

They’re carpenters and metal workers, artisans and acrylics specialists, tech engineers and content masters. CASE STUDY OF EXCELLENCE. ACER EXHIBITS & EVENTS. The post Fab 50: Leading Fabrication Shops on the Tactics, Tech and Tools Powering their Top Programs appeared first on Event Marketer.

Tech 52

Tech Social Media Event Marketing Marketing 52

Event Marketer

JANUARY 23, 2023

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. Take a look. 6-9, in Los Angeles. Is life a story ’bout the lives of thugs?”

Tech 92

Tech 2023 Technology Advertising 92

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. But what happens during events? 

. Plan your on-site engagement, and use tech to help you execute.

Event Tech 127

Event Tech Tech Marketing Events 127

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. Microsoft Ignite. Source: Microsoft.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

MeetingsNet

SEPTEMBER 12, 2024

A new report details the benefits of using freelance planners and event-tech specialists, and the ways to ensure strong performance from them. workforce engaged in freelance work in 2023—an increase of 4 million professionals from the year before, according to a study conducted by online freelance marketplace UpWork.

2023 98

2023 Technology Event Tech Tech 98

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Marketing Entertainment Social Media 59

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

Event Marketing 45

Event Marketing Marketing Healthcare Retail 45

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

Tech 160

Tech 2020 Conference Speakers 160

Endless Events

APRIL 20, 2018

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. Inbound Marketing: Are You Doing It Right? GDPR and Marketing: Does It Affect You?

Marketing 103

Marketing Advertising Event Marketing Tech 103

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

Social Media 87

Social Media 2020 Tech Transportation 87

Eventsforce

JUNE 12, 2019

In this month’s round up of top event tech stories, we look at what impact the EU GDPR has had on the events industry – one year after coming into effect. Have a look at the top event tech stories you don’t want to miss: Special Events: Most Event Planners Still Struggling with GDPR, Study Shows.

Tech 82

Tech Contracts Social Media Event Tech 82

Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

Social Media 187

Social Media Marketing Event Marketing Event Tech 187

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Network at the closing party that night.

2024 97

2024 Trade Shows 2023 Education 97

PCMA Convene

JULY 17, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Where possible, build in 30 minutes between sessions.

2023 98

2023 Education Consulting Conference 98

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Apply strategies tailored specifically for events.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

SpotMe Blog

MARCH 23, 2022

In fact, a recent study has shown that 75% of employees depend on video conferencing technology for remote work. In addition to bypassing business meeting restrictions , companies are now realizing the many cost-effective benefits of hosting video conferences and virtual events. Trend #4) Boosting Engagement With Gamification .

2022 130

2022 Technology 2021 Conference 130

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. Event Platforms Are Turning Into Community Platforms.

Event Technology 126

Event Technology Technology Event Tech Event Apps 126

Hubilo Blog

JULY 26, 2018

From clients to vendors, event professionals are required to keep up with the latest trends in the industry for numerous reasons including advancing career, promoting their event business as well as events and creating memorable experiences for attendees. BizBash — Event Planners Gather. Event Pros.

Event Tech 192

Event Tech Tech Social Media Event Management 192

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

Tech 85

Tech 2020 Conference Speakers 85

PCMA Convene

OCTOBER 11, 2024

One reason why that may be is that the mid-career period is also the time when many women choose to start families, but studies show a significant drop-off in networking during this career phase for women who don’t have children as well. Interestingly, those same interventions did not improve men’s outcomes in the study.

2023 52

2023 2013 Tech Trade Shows 52

Expo Pass

JANUARY 11, 2019

New Year New Tech: What You Will Need to Get 2019 Started Right. While flying cars and robot waiters aren’t here yet, there are still cool things happening in tech to get excited about, and we’re not just talking about AirPods. . You’re going to see a lot of Snapdragon modems on event floors and in offices in 2019.

2019 79

2019 Tech 2018 Social Media 79

Eventsforce

MAY 29, 2019

Research Study: GDPR and Events…One Year On. Eventsforce ran a survey with more than 110 event planners this month to get answers to these questions and help organisers understand where they stand with their own compliance efforts. 44% of event planners are now sharing a lot less data with stakeholders and suppliers (ex.

Event Marketing 94

Event Marketing Management Marketing Events 94

e2m.live

FEBRUARY 4, 2019

In a recent study conducted by PwC, 72% of business leaders have termed AI as a “business advantage”. The global event management software market was valued at $6.4 In less than ten years, the event tech market will nearly double. Artificial Intelligence at Events. AI is the event tech of the moment.

Event Tech 72

Event Tech Tech 2019 Social Media 72

Eventsforce

JULY 24, 2019

This month’s event tech summary is big on apps! Google has announced that it will take on Facebook’s event functionality with a new social networking tool – while a new industry study unveils some of the most popular event app features used by attendees.

Tech 71

Tech Event Apps Social Media Technology 71

PCMA Convene

JANUARY 5, 2019

With the pressure on to boost attendees’ experiences, event tech takes centre stage. According to the most recent IACC “Meeting Room of the Future” report, 90 percent of event planners say their job requires more “experience creation” than it did two to five years ago. And one way to create experiences is event technology.

2019 40

2019 Tech Social Media 2025 40

Event Marketer

JUNE 13, 2022

The news vignette highlighted how advertisers can become part of massive conversations through Twitter’s news verticals, which go well beyond traditional coverage, like politics, and span business and tech, climate, health and science, and financial markets. Agency : DesignScene.

2022 136

2022 Advertising Sports Social Media 136

GEVME

AUGUST 15, 2019

It’s impressive when tickets to an event sell in the first few minutes after the online ticket office opens, but the trend of 2019 will be slow sales. The top 5 event tech trends of 2019–2020. You should also tune in to the tech event trends or technology trends in event management that may be exceptionally hot in 2019–2020.

2020 219

2020 2019 Negotiating Technology 219

EventMB

JUNE 28, 2022

Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Event professionals are now sitting on this goldmine, but many still aren’t tapping into its full value. 11 Tips for Tapping Into the Full Value of Event Data.

Tech 184

Tech Marketing Events Event Tech 184

Bizzabo

NOVEMBER 25, 2019

Though it may seem like social media has dominated interactions between event professionals and event marketers, event influencers are tuning into podcasts as an alternative means for sharing event planning tips, tricks, and best practices. The Best Event Planning Podcasts. Event Tech Podcast.

Event Tech 103

Event Tech Tech Event Technology Technology 103

Eventsforce

SEPTEMBER 4, 2019

Often planners will deal with different systems that capture and manage information around their events. This could be event tech registration systems and apps, through to back-end solutions such as abstracts, finance and CRMs. Read: 8 Bad Data Security Habits Event Planners Should Quit. Conclusion.

Tech 103

Tech Technology Event Management Management 103