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Survey: Fortune 1000 Exhibit Budgets are Up, But so are Costs

Event Marketer

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

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How Major Fall Conferences are Betting on the Return of In-person Attendance

Event Marketer

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. New York Fashion Week will run from Sept.

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Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music

Event Marketer

The inspiration for Intel Park came from Central Park in New York City, Torregroza says, where nature and spontaneous music performances are part of the experience. Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.”

Tech 95
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March: Event Industry People, Deals, and Moves

Event Marketer

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco.

2027 52
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Ticker: Regular Updates on Events Taking Place in Person

Event Marketer

There will be fewer athletic activities involved at the 2021 event, but attendees can still expect plenty of competitive action, in addition to live music performances and art experiences. Tribeca Film Festival: June 9-20, New York City. Outdoor events will take place rain or shine. 24-26, New York City.

2020 126
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How to Optimize Your Marketing Funnel with Events

Bizzabo

Looking for ways to optimize your marketing funnel? Check out how events can play a leading role in your conversion strategy. As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers.

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How to reset your attendee acquisition amidst a crisis

Event Industry News

By Kimberly Hardcastle-Geddes, chief marketing strategist at mdg. As such, the approach to building live event audiences must change in significant, unprecedented ways. Use the SWOT analysis framework and perform the exercise cross-operationally, not just with the marketing team. Here are a few highlights.