Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more.

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Event Marketing Events Marketing Event Planning 278

Picatic by Eventbrite

JUNE 24, 2022

Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more.

Event Marketing 278

Event Marketing Events Marketing Event Planning 278

Picatic by Eventbrite

FEBRUARY 10, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights On Jan.

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Marketing Event Planning Event Marketing Events 281

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketing Marketing Social Media Events 134

Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

Event Marketing 88

Event Marketing Marketing Fashion Retail 88

InGo

MAY 16, 2024

What you can expect: The Effectiveness of Referral Clicks with InGo We love growing events. They are magical because we believe events bring people together, drive industries forward, help make the world a better connected, and more delightful place. As you can see this focus has paid off.

Marketing 52

Marketing Event Marketing B2B Social Media 52

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Every event has a unique objective.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Picatic by Eventbrite

APRIL 30, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […].

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Event Marketing Marketing Advertising Events 297

Event Smart

APRIL 26, 2024

The art of business is all about building positive connections and relationships with industry professionals. If your business is directed towards fellow businesses, the more you need to include organizing events in your marketing efforts.

B2B 52

B2B Event Marketing Marketing Events 52

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Event Marketing Marketing B2B Social Media 139

Endless Events

SEPTEMBER 9, 2022

What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. on the horizon, the internet is changing, and marketing for events must keep up. What’s the Role of a Movement in Event Marketing? With Web 3.0

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Event Marketing Marketing Social Media Events 133

Picatic by Eventbrite

JANUARY 2, 2019

As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out.

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2019 Event Marketing Marketing Events 271

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Photo credit: iStock/ NutthasethVanchaichana The post Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing appeared first on Event Marketer.

Event Marketing 52

Event Marketing Marketing Automotive Social Media 52

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.

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Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Featured Image: iStock/ kbeis The post April: Event Industry People, Deals, and Moves appeared first on Event Marketer. Submit your news here.

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Sports Transportation 2021 Event Marketing 75

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Think beyond just the press for your industry.

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Event Marketing Marketing Social Media Speakers 130

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

EventMB

JULY 7, 2021

Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […]. No financial details were disclosed.

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Event Marketing 2011 Marketing Financial 214

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Event Marketing Marketing Social Media Events 159

Event Industry News

APRIL 24, 2024

However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics. Now more than ever before, event marketing strategies are evolving due to flexible work, environmental concerns, or […]

Tech 110

Tech Event Tech Event Technology Technology 110

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

EventMB

JUNE 22, 2022

Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt. Transcend Cruises is one company making waves in the corporate river cruise industry. The company’s ships are currently being purpose-built to accommodate the needs of business events meeting.

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Event Marketing Marketing Meetings Food and Beverage 171

Tigris Events

FEBRUARY 26, 2023

[…] The post Event Marketing Elements That Affect Attendee Experience appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Event Marketing Marketing Event Planning Events 98

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Marketing Event Marketing Trade Shows 2024 70

Tigris Events

MARCH 4, 2023

[…] The post Virtual Reality and the Future of Event Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

Event Marketing 98

Event Marketing Marketing Event Planning Events 98

MPI

MAY 1, 2024

We caught up with MPI's Drew Holmgreen to get some early thoughts on AI and his upcoming IMEX Frankfurt session, "AI Revolution in Event Marketing: Strategies and Insights."

Event Marketing 52

Event Marketing Marketing Events 52

InGo

MARCH 27, 2024

Recently appointed as the CEO of InVision Communications , a renowned name in the experiential marketing industry, Angie is more than just a leader; she is a visionary, a connector of ideas, and a catalyst for growth. Most recently, she served as the Head of Experiential and Field Marketing at Atlassian.

Event Marketing 59

Event Marketing Marketing Events Meetings 59

MeetingsNet

APRIL 12, 2024

For an industry that often seems invisible, GMID is its annual coming-out party. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look. What event type should be used for the desired outcomes? Here are some useful takeaways from the day’s educational sessions.

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Meetings Trade Shows Education Travel 105

SmartMeetings

FEBRUARY 26, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Event Marketing 57

Event Marketing Marketing Social Media Advertising 57

Plan Your Meetings

AUGUST 7, 2018

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. RELATED STORY: ROI metrics and measurement objectives for events.

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Event Marketing Marketing Social Media B2B 176

Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine , a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub.

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Event Marketing Marketing Trade Shows Events 73

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

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Event Marketing Marketing Events Financial 117

Event Marketer

JUNE 8, 2023

Each month, we’re posing quick questions to the Event Marketer community on a trend or topic that everyone’s talking about to get a snapshot of the state of the industry and how marketers are navigating everything from sustainability to artificial intelligence.

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EventMB

MAY 2, 2023

Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings

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Event Industry News

MARCH 13, 2024

VOK DAMS, one of the leading international agencies for events and live marketing, offers companies worldwide the opportunity to assess their current digital maturity in event marketing for free. Using clearly defined dimensions, it is possible to […]

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Event Marketing Marketing Events Event Design 58

Event Marketer

JULY 12, 2021

But in the midst of this tumultuous time a silver lining has surfaced: Event marketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime. Embrace Integrated Marketing.

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