ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Identify your target audience.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Attendease

OCTOBER 20, 2023

By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Publishing an event website is a major stepping stone in putting on a great event. Let’s get started and make your event truly stand out!

Social Media 307

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Picatic by Eventbrite

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. In this time of increasing digital get-togethers, Eventbrite creators are bringing their communities even more opportunities to connect and socialize online.

Marketing 370

Marketing Event Marketing Events Event Planning 370

Eventmobi

AUGUST 15, 2019

Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. . How to use live video at your event . TIP: Curious about how to go live on Facebook ? Related Resources: [Blog] How to Maximize Event Success with Video Marketing.

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Picatic by Eventbrite

APRIL 18, 2019

You have countless event marketing options. And how to come up with new ideas beyond basic social posts? The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog.

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Event Marketing Marketing Events Event Planning 334

Picatic by Eventbrite

NOVEMBER 21, 2022

Event cancellations happen to the best of us. Here's how to turn an unfortunate situation into an opportunity to delight!

Events 370

Events Event Marketing Event Planning Marketing 370

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

Picatic by Eventbrite

JANUARY 9, 2023

Your event doesn’t end at clean-up. A great post-event blog post will put the event to work for you all year long. Here’s how to write it.

Events 370

Events Event Marketing Marketing 370

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Expo Pass

JANUARY 9, 2024

In the age of machines, the Human touch is more important than ever to event marketing. How to audit your platforms Collect engagement data for each platform (likes, comments, purchases, etc.) 2023 changed the game for event marketing. The post Eventful insights: A peek into 2024’s event marketing trends.

2024 136

2024 Event Marketing Marketing Social Media 136

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Attendee Poll: How often do you update your strategy?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Attendease

JANUARY 16, 2024

By helping you address the entire event lifecycle, using Attendease can reduce event costs and make events easier to run. Find out how Attendease can help by requesting a demo. The post How to Design an Event Sponsorship Packages appeared first on Attendease. Let’s Talk!

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Sponsorships Event Apps Events Speakers 195

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

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Social Media Event Marketing Marketing Trade Shows 127

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Picatic by Eventbrite

JULY 13, 2022

Live music has faced multiple challenges since the arrival of COVID-19, prompting some creators to cancel, postpone, or adapt their events. Now that live music events are back on the agenda across the country, it’s time to consider how you can adapt your event marketing to bounce back stronger.

Marketing 368

Marketing Event Marketing Events 368

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Picatic by Eventbrite

DECEMBER 6, 2021

You’re swamped with organizing – and attending – holiday events. Your calendar might be fuller than full, but you’re already thinking about how to go bigger and better in 2022. The only all-in-one marketing platform designed for […]. This year is barreling to a close. You party animal!)

Marketing 370

Marketing Event Marketing 2022 Events 370

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Event Marketing Marketing Social Media Event Apps 108

MPI

SEPTEMBER 22, 2023

Now is a great time for organizations to promote their products and services with event marketing.

Event Marketing 95

Event Marketing Marketing Events Meetings 95

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

Sponsorships 317

Sponsorships 2022 2021 Events 317

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. But how can a CTA call viewers to action if they don’t actually see it?

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Endless Events

SEPTEMBER 9, 2022

What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. on the horizon, the internet is changing, and marketing for events must keep up. What’s the Role of a Movement in Event Marketing? With Web 3.0

Event Marketing 133

Event Marketing Marketing Social Media Events 133

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Photo credit: iStock/ NutthasethVanchaichana The post Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing appeared first on Event Marketer.

Event Marketing 52

Event Marketing Marketing Automotive Social Media 52

Eventbrite UK

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. The post The Event Marketing Guide: How to Effectively Market Your Online Events appeared first on Eventbrite UK.

Marketing 88

Marketing Event Marketing Events Event Planning 88

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Picatic by Eventbrite

MAY 6, 2021

Knowing how to find and build audiences on Facebook and Instagram is critical for successful event marketing. By getting your event in front of more people, you’ll see more registrations, more ticket purchases, and more engagement. Eventbrite Boost makes it easy to target the right people. Time to expand your reach!

Event Marketing 195

Event Marketing Marketing Events 195

Eventbrite UK

MAY 7, 2021

Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Like how to stand out from the crowd […].

Event Marketing 134

Event Marketing Marketing Events 134

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Picatic by Eventbrite

MAY 7, 2021

Scrolling through Facebook can be such an easy and fun way to keep in touch with family and friends that we might forget what a powerful tool it can be, especially when it comes time for event marketing. Facebook makes it easy for your event to come up in related event searches, enabling you to […].

Event Marketing 370

Event Marketing Marketing Events 370

Picatic by Eventbrite

JANUARY 11, 2023

As event planners continue navigating online settings, many are thinking about how to increase virtual event attendance. According to data from Markletic, 35% of virtual event attendees are no-shows. We’ll cover some success strategies you […]

Conference 195

Conference Events Event Marketing Marketing 195

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Eventbrite UK

MARCH 1, 2018

The post How to Build your Micro-Influencer Event Marketing Strategy appeared first on Eventbrite UK Blog. As more consumers use social media and more platforms start regulating, could micro-influencers be a way around it? Get your strategy right from the start!

Event Marketing 105

Event Marketing Marketing Social Media Events 105