Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Eventsforce

NOVEMBER 22, 2021

Want the lowdown on all things event tech? In this month’s round up of top event tech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.

Event Tech 98

Event Tech Tech Social Media Speakers 98

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 54

Social Media 2018 Travel Marketing 54

Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. These high-tech spectacles are designed to make attendees feel like the main character in an unfolding narrative.

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

Eventmobi

SEPTEMBER 8, 2023

Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation. Connect Your Website to Your Event Tech Integrate your event tech stack into your website. Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website.

Social Media 195

Social Media Speakers B2B Tech 195

Eventmobi

APRIL 14, 2020

While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them. In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose.

Conference 273

Conference Social Media Sponsorships Entertainment 273

Event Farm

DECEMBER 14, 2017

Sarah, our Marketing Manger, kicking off the panel discussion at our second WCW event. With two WCW events now under our belts (our second was last night), I more staunchly stand by those claims now than I did when I initially made them. Here’s why: event marketing automation. Encourage invitees to bring friends.

Event Marketing 170

Event Marketing Marketing Social Media Events 170

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Eventmobi

MAY 17, 2023

Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! into making your event as visible as possible.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

2018 109

2018 Event Marketing Marketing Social Media 109

Boomset

FEBRUARY 25, 2020

Some of the ways software automation has helped change the game when it comes to planning an event include: 1. Triggering email series for event promotion. Blasting out social media messages. Segmenting groups for targeted marketing. Triggering email series for event promotion.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. Translating Emerging Tech To Live Events. Click To Tweet.

Marketing 80

Marketing Social Media Tech Event Tech 80

Social Tables

SEPTEMBER 14, 2021

Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking social media updates. Why does event engagement matter? Event engagement is an important component of every stage of the planning process. Maximize event communications. Utilize social media.

Social Media 176

Social Media B2B Tech Marketing 176

Eventsforce

MARCH 11, 2021

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we look at the hype behind Clubhouse – the chat-based social media platform that’s been taking the industry by storm. And event marketers are watching it closely. In your inbox, every week. .

Tech 92

Tech Social Media Wireless Event Tech 92

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. HIGH-TECH SANITIZATION. Highmark TechSystems’ hand-washing Modulbox).

Tech 124

Tech Food and Beverage Retail Technology 124

Eventsforce

JANUARY 14, 2020

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.

Event Tech 110

Event Tech Tech Social Media Sponsorships 110

Event Farm

MAY 24, 2017

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. You can even cater to “virtual” attendees by including a live streaming component.

Event Tech 153

Event Tech Tech Healthcare Technology 153

GEVME

JULY 11, 2018

Even if you’re one of those people who can’t operate without checklists, you should still always be ready to change your event plan and take on hundreds of new challenges at the very last moment. The reason is that there are always things you just can’t control, from low conversion levels to poor engagement on social media.

Social Media 149

Social Media Advertising Marketing Events 149

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z?

Corporate Events 62

Corporate Events Social Media Food and Beverage Financial 62

Eventsforce

JUNE 12, 2019

In this month’s round up of top event tech stories, we look at what impact the EU GDPR has had on the events industry – one year after coming into effect. Have a look at the top event tech stories you don’t want to miss: Special Events: Most Event Planners Still Struggling with GDPR, Study Shows.

Tech 82

Tech Contracts Social Media Event Tech 82

Expo Pass

JANUARY 17, 2019

How to Assess the Tech Needs of Your Attendees. Whether you are running your first event or gearing up for your 20th annual convention, understanding the technology needs of your attendees can be intimidating. Any misstep could potentially have serious consequences for the success of your event. Does your event need Wi-Fi?

Tech 68

Tech Social Media 2018 2019 68

Eventsforce

FEBRUARY 12, 2019

It is certainly an interesting development for those of you who rely on the social media platform for your event marketing activities. It also brings about some new opportunities for people to engage more with one another in the run-up to an event. And best of all, they can be used anywhere.

Tech 45

Tech Event Marketing Marketing Social Media 45

Event Farm

DECEMBER 14, 2017

Sarah, our Marketing Manger, kicking off the panel discussion. at our second WCW event. With two WCW events now under our belts (our second was last night), I more staunchly stand by those claims now than I did when I initially made them. Here’s why: event marketing automation. Encourage invitees to bring friends.

Event Marketing 100

Event Marketing Marketing Social Media Events 100

Eventsforce

OCTOBER 27, 2020

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. EventTech Talk: How to Choose a Virtual Event Tech Platform.

Event Tech 89

Event Tech Tech Meetings Social Media 89

Eventsforce

SEPTEMBER 10, 2019

Want the lowdown on all things event tech? This month’s round-up of top technology stories includes an interesting analysis on Airbnb and its efforts to make further inroads in the events industry, following its launch of a new search tool for business travellers. eBook: The Event Planner’s Guide to Personalisation.

Travel 95

Travel Tech Social Media Event Tech 95

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

TicketBud

MARCH 31, 2015

These days, it can seem like the term "social media marketing" is as ambiguous of a description as saying that you do "business". There are so many social media sites out there that it can get overwhelming if you don't narrow down your target market. The first step is to think of your target market.

Event Marketing 60

Event Marketing Marketing Social Media Advertising 60

Eventtia

MAY 24, 2024

If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. To connect with the rest of your tech stack, Splash offers integrations with Salesforce, Marketo, Slack and other marketing tools.

B2B 62

B2B Marketing Social Media Event Marketing 62

Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,

Tech 100

Tech 2023 2024 Conference 100

Event Farm

APRIL 28, 2017

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. Geofilter Data Event Marketers Should Leverage.

Social Media 200

Social Media Event Marketing Marketing Events 200

Attendease

FEBRUARY 20, 2019

Having said all that, I’m particularly interested in a trend predicted by the Rapier Group : going back to the basics. Essentially, the Group reports, it’s fine to go all out if you have the money for all the technological bells and whistles available to planners today.

2019 375

2019 Event Planning 2016 2018 375

Eventmobi

SEPTEMBER 27, 2023

Event management software: registration tools, conference badge design , event apps, hybrid platforms, etc. Event management software: registration tools, conference badge design , event apps, hybrid platforms, etc. Social media management tool: content calendars, scheduled posts, analytics, etc.

Event Planning 195

Event Planning Event Apps Financial Management 195

Expo Pass

DECEMBER 12, 2023

AI is improving by the day, opening up new opportunities for efficiency and personalization in event planning. AI (artificial intelligence) is a catchall name for a group of software, including generative AI for text and images, AI for analyzing data, and other iterations that make everything from logistical to creative tasks easier.

Event Planning 78

Event Planning Social Media 2024 Technology 78

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Social media has shifted the balance of power between customers and brands. By Kristin Veach.

Social Media 178

Social Media Marketing Tech Speakers 178

All Seated

NOVEMBER 2, 2018

OK, so maybe events and technology aren’t the first things that come to mind when talking about fab duos. But the truth is, technology is a vital component of the entire event services spectrum, from event marketing and sales to logistics and execution. Social Listening. What are your MUST-HAVE tech tools?

Tech 42

Tech Social Media Food and Beverage Technology 42