Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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Using Data To Direct Event Marketing

EventMB

Skift Take: Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.

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48 years together — so far, so good

Conferences that Work

48 years ago this week I met Celia at the wedding of mutual friends in the heart of the English New Forest. I moved in with her ten days later and we’ve been together ever since. We married in 1977… …and moved to the U.S. the same year. We have been through so much together. Wonderful times and hard times. Along the way our family grew; we now have three (adult) children and three grandkids.

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Meeting the Needs of Lifelong Learners

Velvet Chainsaw

Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact on association education in 2024, complete the survey here.

2024 222
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Vetting Event Management Technology for Ease of Use Before You Buy

Attendease

The right event management technology can make a big difference to the success of your event. It helps you save time and reduce stress so you can focus on the event itself. Moreover, choosing tech with a seamless user experience can mean the difference between a wildly successful event and a logistical nightmare! But how do you determine ease-of-use while shopping for event management technology?

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Safe, Not Sorry

EventMB

Skift Take: Gary LaBranche, the CEO of the Risk and Insurance Management Society, shares what it was like to have to cancel the last day of its conference where close to 10,000 were gathered due to a nearby shooting.

Insurance 195

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Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman

Event Marketer

“We believe that if your well-being is intact, everything else will fall into place. Someone once told me this: ‘If you allow for your suitcase to always be full, then you can’t unpack to put new stuff in.’ So we wanted to allow our attendees to unpack their suitcases, their baggage so that they could be filled with new inspiration, new ideas and new opportunities over the weekend.

2024 120
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How Event Tech fits into Event Design

Event Industry News

With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years. This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into event design.

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Exhibitions Contribute $11.7B to UK Economy: New Study Reveals

EventMB

Skift Take: Despite the decline in numbers compared to the pre-Covid era, a recent study on the value of the exhibitions industry in the UK presents encouraging figures for 2022, suggesting a complete recovery is not far out.

2022 193
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Introducing speaker & sponsor collaboration: simplifying content management for your event 

Socio Events

The world of event planning is fast-paced, and we know that every moment counts. Coordinating and managing content from speakers, sponsors, and exhibitors can be a tedious and time-consuming task. The current manual process of collecting and integrating this content into your event app can take up valuable resources. That’s why we’re thrilled to introduce a game-changing feature that will revolutionize how you manage event content: speaker and sponsor collaboration.

Speakers 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults

Event Marketer

“It’s always critical to give an opportunity for interaction—however that comes across in the way that’s most authentic to the program or the show that we’re promoting and is of most interest to the audience that we’re connecting with.” –Sloan Carroll, Senior Director-Multiplatform Marketing, PBS Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last mont

2024 114
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The Launch of EA Sports FC 24

Event Industry News

INCA Productions are a strategic creative agency who connect brands and audiences through live digital experiences. With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky.

Sports 113
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ASM Global Acquired by Legends

EventMB

Skift Take: Legends, a stadium operations corporation, is acquiring ASM Global, a venue-management company to create a premium live events company. This merger will help in the battle against Oak View Group, which has taken the industry by storm.

Venues 186
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Daniela and Ario’s Tropical Modern Wedding at Canoe Restaurant

EventSource

In a fusion of contemporary elegance and tropical allure, Daniela and Ario embarked on their unforgettable wedding journey at Canoe Restaurant & Bar. With Christine Lim Photography capturing their love story, every detail was meticulously planned by Lexington & Co. , ensuring a celebration that radiated modern sophistication. At Lavender Bridal Boutique , Daniela’s bridal beauty came to life with the artistry of Bridal Hair Collective and Robert Weir Beauty , creating a breathtakin

Events 99
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Q&A: 10 Minutes with Kerry Lamont of Bombardier

Event Marketer

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Through its exhibit experiences, the brand showcases messages like its commitment to sustainability and wellness through technological developments (think: innovations in seating, air filtering, sound systems and lighting

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ExCeL London publishes sustainability strategy

Event Industry News

Carbon neutral event venue ExCeL London, part of ADNEC Group, has today published its Sustainability Strategy that aims to shape the future of events into one that is net zero, resource efficient and equitable for all its stakeholders.

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Recognizing Associations Creating a Positive Impact

EventMB

Skift Take: A closer look at the international associations that have received industry funding in recognition of the positive impact and social legacy created by their meetings — Miguel Neves and Refugio Garcia Read the Complete Story On Skift Meetings

Meetings 170
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How to Meet Authentically in Northern California

Smart Meetings

Where your group meets matters, but so does the framing for the discussions that will happen in and out of the ballroom. Smart Meetings CEO Marin Bright demonstrated the elements of an authentic event by hosting the 2023 Northern California Extraordinary Experience at Portola Hotel & Spa in Monterey Bay with top meeting professionals from all over the country.

Meetings 104
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Experiential Sampling: Five Brands Savoring the Comfort Food Trend

Event Marketer

Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary Forecast earlier this year, and brands have since activated tours that offer warm, savory samples and a healthy dose of engagement. From pasta to pesto, check out some recent comfort food campaigns that cooked up appetizing results on the road. More Sampling Strategies: Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign SXSW 2023: Seven Brands that Gave Attendees a Taste of their Produ

2023 101
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Seamless CRM Transition: How to Switch Event Management Tools with Ericka O’Campo, Manager of Customer Operations

Planning Pod

Are you looking to upgrade from your current event planning software but feel overwhelmed by the idea of switching to a new program? We get it. Change is hard—but switching CRM tools doesn’t have to be. To help you better understand the transition process and make the best decision for your business, we spoke to Ericka O’Campo, Manager of Customer Operations at Planning Pod.

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A Guide to Leadership and Careers in Events

EventMB

Skift Take: Discover the definitive handbook to unlocking your full leadership potential and carving out a successful career in the thrilling world of events.

Events 173
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New and Renovated: Luxury of the UK

Smart Meetings

Scotland, Northern Ireland and London debut new luxury and boutique properties New and renovated hotels in pristine UK locations unveil redesigns with the charm of their destination at the forefront. If you’re an avid golfer, read on for your next adventure. If you prefer the quiet intimate atmosphere of a small boutique hotel, get ready for a relaxing garden escape.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Influencer Marketing Trends: What to Watch for in the Coming Year

Tigris Events

[…] The post Influencer Marketing Trends: What to Watch for in the Coming Year appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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The do’s and don’ts of event planning for introverts.

Expo Pass

Okay, planners, it’s time to talk about our favorite listeners—introverts. While this profession is full of bold and boisterous extroverts, you may be surprised to hear that it attracts just as many introverts. Learning how to understand your introverted colleagues is key to creating a well-rounded team. Introverts don’t often get the spotlight they deserve.

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Meetings Planners are Mini-CEOs, Says Cvent CEO

EventMB

Skift Take: Cvent CEO Reggie Aggarwal shared leadership lessons and highlighted the importance of listening to customers during the opening session of Cvent Connect Europe 2023.

Meetings 160
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Smart Moves in Denver, Chicago and More

Smart Meetings

Elizabeth Kumbhari Elizabeth Kumbhari Kumbhari joins CIBT Global as vice president for client relationship management, Americas immigration. She brings a wide range of experience in visa services, having earlier led one of the largest J-1 visa programs at Cultural Visas. In addition, she holds a doctorate in Organizational Leadership and Learning (EdD) from Vanderbilt University.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The Hottest Catering Trends For Fall Menus In 2023

Caterease

Fall is one of the most beautiful times of the year, and people love to celebrate the season with delicious food. As a caterer, it’s essential to keep your menu current and trendy. Here are some of the hottest catering trends for fall menus that will help you impress your clients and stand out from the competition. Comfort Food with a Twist Everyone loves comfort food, but this fall, guests are looking for something new and exciting.

2023 90
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How We Do It: Jaimé Bennett on Beginning and Ending an Event With Authenticity

PCMA Convene

Local musicians Ole Kibsgaard and Kaya Bruel lead participants in singing Louis Armstrong’s “What a Wonderful World” to open PCMA’s Convening EMEA 2023 in Copenhagen, Denmark. Welcome to our first installment in a new Convene series How We Do It. We’re tapping the talent of PCMA’s staff so they can share the design thinking and process behind the innovative experiences they create for PCMA events.

2023 72
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Acapulco to Host Travel Show in April

EventMB

Skift Take: Acapulco is picking up the pieces after Hurricane Otis, a surprise Category 5 hurricane with 165 mph winds, devastated this Mexican resort town. The meetings industry is helping.

Travel 159