October, 2023

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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

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Nine Ways to Go Green at Your Next Event

TicketBud

A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.

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Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

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How to Measure Event Success with Analytics: Part 1

Attendease

There are a lot of ways to measure event success. That’s why we’re breaking down the steps into two parts. In this first segment of our two-part series, we’ll unravel the magic of analytics. We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Future Of Conferences Is Unconferences

Conferences that Work

Meetings and conferences are perhaps one of the most important fundamental ways in which people come together and change happens. Yet this topic is rarely the focus of much academic study. So I’m pleased to discover an academic research article paper about unconference — especially since its title is: The Future Of Conferences Is Unconferences !

More Trending

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Top Hors D’oeuvres Trends for Fall & Winter 2023

EventSource

As the cool fall and even cooler winter approach, we find that our professional and social calendars begin to fill with all sorts of end of year events: meetings, holiday parties, weddings, social engagements, and so forth. And so, what’s the best part of attending these end of year soirees? Why, the food of course! If you’re anything like me, you love to keep up on all the latest food trends – and the creations from Toronto’s best caterers are always at the forefront!

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How to Sell Tickets for an Online Event

TicketBud

Though much of the world has returned to in-person get togethers, online events remain a relevant and practical way to connect with audiences and communities around the world. But, getting people to sign up and tune in can be tricky. Online event planners may face an uphill battle in reaching and recruiting event attendees, as well as dispelling preconceived notions that online events lack both entertainment and engagement.

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How To Choose the Best Online Registration Software – The Ultimate Guide

Eventtia

Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. It offers a user-friendly interface for attendees to easily register for events, providing organizers tools to track registrations, collect payments, manage attendee data, and generate reports. Professionals can use this solution to host a wide range of events, from retail workshops or fireside chats to large conferences and product launches.

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It’s Breast Cancer Awareness Month: Hotels Launch Fundraising Initiatives

Smart Meetings

Meet to make a positive impact this October October is Breast Cancer Awareness Month. From Oct. 1 through 31 each year, the international health campaign organized by major breast cancer charities aims to increase awareness of breast cancer and raise funds for research into its cause, prevention and treatment. This year, a number of hotels around the United States host events and initiatives to raise money for charities that work to increase awareness of breast cancer and to fund research and pa

Hotels 115
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Audacious Meeting Industry Offer of a Lifetime: I Get to Pay for the Privilege of Sharing My Expertise!

Conferences that Work

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. Well, there’s nothing unusual about that; it happens frequently. BUT THIS TIME I GET TO PAY FOR THE PRIVILEGE! Pay me? No, you pay us! I’m regularly asked to speak, present, or run a workshop at meeting industry events. While I love to do this, the requests are often silent about something important.

Meetings 265
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Exclusive: Toy Fair Reverses Course, Stays in New York City

EventMB

Skift Take: Toy Fair, worth an estimated $20 to $30 million, announced plans to move from New York — where it’s been held for a century — to New Orleans. Extensive and vociferous member blowback forced organizers to do an about-face.

Meetings 192
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How Hot is the Meetings Market, and Where is It Hottest?

MeetingsNet

Knowland’s report on year-over-year events growth says Nashville’s meetings scene jumped more than 30 percent in September. Here are the other high-percentage growth cities, and the industries driving it. Knowland, a data-as-a-service provider for the hospitality industry, has some of the answers. Its meeting-volume report for September was released October 5, and it shows growth for the events industry is strong.

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Present Communications – Spotlight on Live Streaming & Video Production

Event Industry News

Conferences, exhibitions, seminars, they’re back in full swing but something is different. The world has changed. And now, content is more important than ever. Here’s why… The structure of events is not what it used to be.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The Complete Guide to Creating a Budget for an Event

Eventtia

Creating a comprehensive event budget is crucial for ensuring the optimal performance of any type of event. It serves as a financial roadmap, providing a clear view of all expenses and revenues associated with the event. By creating an effective event budget plan, organizers can exercise financial control and achieve maximum returns on their investments.

Financial 117
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Why Attendees Aren’t Committing Early to Conferences

Smart Meetings

In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. Let’s delve into the reasons behind this hesitancy and what event professionals can do about it. What’s Behind Attendee Hesitancy 1. Ongoing Uncertainties Due to Covid-19 The ramifications of the Covid-19 pandemic are still out there.

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Facilitating: try to remember we are all different

Conferences that Work

While facilitating, I try to remember that we are all different. Here’s why that goal can make me a better facilitator. I can be better than I expect at noticing differences I know that everybody’s fingerprints are unique, though that doesn’t help me facilitate better. But sometimes, to my surprise, I become aware of subtle useful differences between members of a group.

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The Future of Events Industry Communities

EventMB

Skift Take: The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.

Education 192
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Five ‘Attractivations’ that Stole the Show at IMEX 2023

Event Marketer

More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits that felt more like activations and attractions than business as usual.

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5 Ways Planners Can Get Paid Fairly

MeetingsNet

Collaborating honestly with colleagues, developing a specific job-hunting strategy, and other actions could get planners the compensation that’s right for their role. At an educational session on wage inequality in the meeting-planning industry during the recent IMEX America show in Las Vegas, a standing-room only crowd heard tips and advice from veteran industry players about what planners need to do to receive an appropriate salary for their work.

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A Fundraiser With Soul — and New Soles

PCMA Convene

Artesha Moore (second from right), president and CEO of Association Forum, leaned in to her love of sneakers to make the groups annual Honors Gala a “sneaker ball.” This past June, Chicago-based Association Forum gave its annual Honors Gala a twist by joining a growing number of organizations that have turned their fundraisers into sneaker balls.

2024 111
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IMEX America Insights: Notes from the Tradeshow Floor

Smart Meetings

Day 1 At 8:30 a.m. on Tuesday, Oct. 17, the switch flipped on 150 education sessions and thousands of one-on-one meetings at IMEX America 2023 at Mandalay Bay Convention Center in Las Vegas as Nick Santonastasso, CEO of Victorious International, took the stage to help everyone rewrite their stories with themselves as the narrative hero. His message: “Focus on what you can control instead of what you are lacking.” We walked the floor and kept this running journal of insights gleaned.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Vote for The Top 100 Most Influential People in the Event Industry for 2023: Let’s Make It Five in a Row!

Conferences that Work

Click to vote for The Most Influential People in the Events Industry for 2023! Dear colleagues and friends, I hope this message finds you well and thriving in your event industry endeavors. It’s with pride and gratitude that I share that I’ve been nominated once again for the prestigious Eventex Index as one of The Most Influential People in the Events Industry for 2023.

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Hubilo Lays off at Least 50 Staffers, Hints at Desperate Times for Virtual Platforms

EventMB

Skift Take: Hubilo's rise from a niche virtual platform to a serious player in the virtual event space appears to have dramatically ended. In a twist of fate, in-person events may come to the rescue via badging specialists Fielddrive, a company it acquired in February.

Meetings 188
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How the Coke AI Studio is Blazing a Bubbly Trail for Personalized Engagement

Event Marketer

Coke’s AI Studio experience gives festivalgoers an opportunity to create their own pop star identity. Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the brand’s proprietary Sips & Sounds festival over the summ

Tech 109
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Validar shortlisted for Best Onsite Badging and Check-In Solutions at Event Technology Awards

Event Industry News

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value.

2005 109
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Events and Venues Face New Challenges to Safety, Security

PCMA Convene

(Illustrations by Liam Eisenberg) A man ran up on a riser and slapped a physician speaker several times across the face at a session during the 2023 American College of Obstetricians and Gynecologists (ACOG) Annual Clinical & Scientific Meeting in May, yelling profanities and accusing him of sexually assaulting his wife, while stunned audience members at the Baltimore Convention Center looked on.

Venues 109
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Nat and Tommy’s Enchantingly Romantic Wedding at Cluny Bistro

EventSource

The wedding of Nat and Tommy was filled with love, laughter, and a touch of playfulness. Through the lens of Scarlet O’Neill , their special day unfolds, capturing the essence of their unique bond and the joy shared with family and friends. With the guidance of The Merrier Co. , no detail was overlooked in curating a day that was nothing short of perfection.

Venues 102
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At 72 I’m running faster than ever

Conferences that Work

OK, maybe the title of this post should have an asterisk next to it. A more accurate statement would be that I’m running faster than ever before— since I started running almost every day at the age of 65, 7 years ago. I didn’t predict this would happen. When I decided in 2016 to start running on the dirt roads by my home , I was terrible at it.

2016 238