Velvet Chainsaw

OCTOBER 26, 2023

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

Food and Beverage 397

Food and Beverage 2019 Negotiating 2024 397

TicketBud

OCTOBER 26, 2023

A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.

Sustainability 118

Sustainability Transportation Travel Education 118

Velvet Chainsaw

OCTOBER 2, 2023

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

Speakers 417

Speakers Event Planning Events Meetings 417

Event Marketer

OCTOBER 2, 2023

“This was the first year there where we’ve really had a multicultural strategy with soccer. And it is important to have that based on the audience that we have—a strong Hispanic base, how are we talking to the Black audience? What really resonates with the multicultural audience? And looking at the data, music and art are two of those things. If you want to speak to that audience with soccer, how are you incorporating one, if not both, of those items?

Sports 328

Sports Sponsorships Retail 2023 328

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

EventSource

OCTOBER 18, 2023

As the cool fall and even cooler winter approach, we find that our professional and social calendars begin to fill with all sorts of end of year events: meetings, holiday parties, weddings, social engagements, and so forth. And so, what’s the best part of attending these end of year soirees? Why, the food of course! If you’re anything like me, you love to keep up on all the latest food trends – and the creations from Toronto’s best caterers are always at the forefront!

2023 317

2023 Travel Event Design Meetings 317

Smart Meetings

OCTOBER 4, 2023

Meet to make a positive impact this October October is Breast Cancer Awareness Month. From Oct. 1 through 31 each year, the international health campaign organized by major breast cancer charities aims to increase awareness of breast cancer and raise funds for research into its cause, prevention and treatment. This year, a number of hotels around the United States host events and initiatives to raise money for charities that work to increase awareness of breast cancer and to fund research and pa

Hotels 290

Hotels 2023 Financial Meetings 290

Conferences that Work

OCTOBER 30, 2023

Meetings and conferences are perhaps one of the most important fundamental ways in which people come together and change happens. Yet this topic is rarely the focus of much academic study. So I’m pleased to discover an academic research article paper about unconference — especially since its title is: The Future Of Conferences Is Unconferences !

Conference 283

Conference 2023 Education Travel 283

Prestige Events Magazine

OCTOBER 24, 2023

A social enterprise that supports adults with learning disabilities and autism by removing barriers to employment is providing crew members to Event Buyers Live 2023. Bridge Creative – headed up by Ben Tinkler – is working with the event’s organising and operations team, which is building on the event’s promises to improve and promote diversity, equality, and inclusion (DEI) within its own event and the wider live events industry.

2023 264

2023 2022 Education Events 264

Event Marketer

OCTOBER 30, 2023

Coke’s AI Studio experience gives festivalgoers an opportunity to create their own pop star identity. Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the brand’s proprietary Sips & Sounds festival over the summ

Tech 321

Tech Sponsorships Technology Marketing 321

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

EventSource

OCTOBER 31, 2023

Daniel and Rachel’s vibrant barn wedding showcased a captivating blend of boho-chic style and mid-century modern design. With expert planning and design by Mad Bash Group , the couple transformed the rustic charm of the barn into a colourful and whimsical space, harmonizing beautifully with the weathered barn boards. Against this backdrop, Lori Waltenbury ‘s photography captured the essence of their unique celebration, where the fusion of mid-century modern aesthetics and bohemian fl

Entertainment 296

Entertainment Venues Events 296

EventMB

OCTOBER 25, 2023

Skift Take: After Skift Meetings published an article about a wheelchair venue tour, accessibility advocates strongly objected to disability simulation exercises. Now, we are revisiting the topic to provide a platform for the concerns that were raised.

Venues 254

Venues Meetings 254

Smart Meetings

OCTOBER 17, 2023

Day 1 At 8:30 a.m. on Tuesday, Oct. 17, the switch flipped on 150 education sessions and thousands of one-on-one meetings at IMEX America 2023 at Mandalay Bay Convention Center in Las Vegas as Nick Santonastasso, CEO of Victorious International, took the stage to help everyone rewrite their stories with themselves as the narrative hero. His message: “Focus on what you can control instead of what you are lacking.” We walked the floor and kept this running journal of insights gleaned.

Consulting 279

Consulting Retail Technology 2023 279

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. Well, there’s nothing unusual about that; it happens frequently. BUT THIS TIME I GET TO PAY FOR THE PRIVILEGE! Pay me? No, you pay us! I’m regularly asked to speak, present, or run a workshop at meeting industry events. While I love to do this, the requests are often silent about something important.

Meetings 282

Meetings 2023 2021 Marketing 282

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Events

Attendease

OCTOBER 31, 2023

The onboarding process is a critical part of implementing a new event software platform. A well-executed process can help you get up and running quickly and efficiently, understand the software’s features and functionality, import your existing data and settings, and train your staff how to use the software. Unfortunately, not all event management software companies offer a high-quality onboarding experience.

Event Management 195

Event Management Management Events Event Planning 195

Event Marketer

OCTOBER 27, 2023

More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits that felt more like activations and attractions than business as usual.

2023 321

2023 Trade Shows Event Marketing Event Management 321

EventSource

OCTOBER 26, 2023

The wedding of Nat and Tommy was filled with love, laughter, and a touch of playfulness. Through the lens of Scarlet O’Neill , their special day unfolds, capturing the essence of their unique bond and the joy shared with family and friends. With the guidance of The Merrier Co. , no detail was overlooked in curating a day that was nothing short of perfection.

Venues 296

Venues Events 296

EventMB

OCTOBER 30, 2023

Skift Take: Hubilo's rise from a niche virtual platform to a serious player in the virtual event space appears to have dramatically ended. In a twist of fate, in-person events may come to the rescue via badging specialists Fielddrive, a company it acquired in February.

Meetings 229

Meetings Event Tech Events Tech 229

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Event Marketing

Smart Meetings

OCTOBER 27, 2023

Where healthcare professionals share design and architecture ideas 1998 was the first year Jenabeth Ferguson, symposium director for Healthcare Facilities Symposium and Expo (HFSE), became aware of the expo, formerly Symposium on Healthcare Design. “I was early in my career producing events, so I wasn’t always focused on the purpose of each event, but the Symposium was different,” she says.

Healthcare 264

Healthcare Medical Meetings Hospitality Education 264

Conferences that Work

OCTOBER 16, 2023

While facilitating, I try to remember that we are all different. Here’s why that goal can make me a better facilitator. I can be better than I expect at noticing differences I know that everybody’s fingerprints are unique, though that doesn’t help me facilitate better. But sometimes, to my surprise, I become aware of subtle useful differences between members of a group.

Conference 279

Conference Meetings Events 279

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business. Here are three examples. 3 examples of how tech industry is mastering influencer events 1) TikTok mastering influencer events to build community with diverse creators across different cities.

Tech 195

Tech Retail Education Events 195

Event Marketer

OCTOBER 30, 2023

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. So it didn’t take us long to raise our hand. Anytime we see that joy is threatened and dog wellness is at risk, we tend to lean forward into it and say, ‘How can we help?

Retail 321

Retail Social Media Financial Marketing 321

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventSource

OCTOBER 17, 2023

As Tolu prepared for her big day, the room was filled with anticipation and excitement. Her bridesmaids were there to help her into her stunning traditional attire, each intricate detail a symbol of her cultural heritage. F10 Studio captured every moment perfectly, bringing the beauty of the occasion to life. The planners at Weddings by Sisters ensured that everything was in place for the traditional ceremony, while the talented make-up artists, Olaglam and Khamzy, added the final touches to Tol

Venues 296

Venues Marketing Events 296

EventMB

OCTOBER 4, 2023

Skift Take: The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.

Education 222

Education Events Meetings Event Tech 222

Smart Meetings

OCTOBER 25, 2023

Meetings from quintessential Virginia, to the mountains, to Capitol Hill Make your way to the places where the fall foliage turns the red, orange and gold of everyone’s favorite autumn movies and art: New England. Not only will you be front and center to some of the country’s most historic locations; you’ll have no shortage of convenient meeting space in a wealth of diverse locations.

Meetings 264

Meetings Food and Beverage Hotels Venues 264

Conferences that Work

OCTOBER 23, 2023

Click to vote for The Most Influential People in the Events Industry for 2023! Dear colleagues and friends, I hope this message finds you well and thriving in your event industry endeavors. It’s with pride and gratitude that I share that I’ve been nominated once again for the prestigious Eventex Index as one of The Most Influential People in the Events Industry for 2023.

2023 272

2023 2022 2019 Conference 272

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Events

Attendease

OCTOBER 25, 2023

In the first part of our guide about event website analytics , we uncovered how you can shine a light on an event’s success online using some essential event success metrics. This guide aimed to set the groundwork for navigating the world of event analytics, introducing the vast world of website analytics and their instrumental role. In this sequel, we’ll go deeper, discussing more advanced event success metrics that can refine, redefine, and ultimately elevate your event strategies.

Social Media 195

Social Media Marketing Events Event Marketing 195

Event Marketer

OCTOBER 31, 2023

“We definitely root ourselves in data points, and in order to inform the objectives and the creative, use prior years’ research results across our brands’ metrics, paid media and customer sentiment and really try and start from a point of data and be able to set some benchmarks and goals that we want to meet or exceed and then build a plan against those.

Sponsorships 320

Sponsorships Food and Beverage 2023 Sports 320

EventSource

OCTOBER 3, 2023

In the embrace of nature’s grandeur and the serenade of gentle waves, Sarah and Daniel embarked on a journey of love that would forever be etched in their hearts. The stage was set at the breathtaking Spencer's at the Waterfront , where their dreams would come to life amidst the enchanting beauty of the Burlington shoreline. As we step into their world, guided by the lens of the extraordinary One and Only Studio , we invite you to witness the captivating tale of their waterfront wedding, m

Events 296

Events 296