Attendease
SEPTEMBER 6, 2023
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
Conferences that Work
SEPTEMBER 25, 2023
I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Eventmobi
SEPTEMBER 28, 2023
A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from.
EventMB
SEPTEMBER 19, 2023
Skift Take: The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.
Advertisement
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
TicketBud
SEPTEMBER 27, 2023
As we look toward a season of haunted houses, corn mazes and holiday pop-ups, it’s important for event managers to consider how to organize their crowd flow to maximize ticket sales across the duration of the event and avoid bottlenecks at check-in. Enter timed-access ticketing, a feature on Ticketbud that enables event organizers to allow entry to a specific number of ticket holders during allocated time slots.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
SEPTEMBER 22, 2023
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!
Conferences that Work
SEPTEMBER 11, 2023
Why aren’t unconferences more popular? Events and media consultant Julius Solaris shared at the Unforgettable Experience Design Summit that he was initially very enthusiastic about unconference format events. He thought conferences would eventually adopt unconference models. But Julius didn’t see them catch on and now focuses on other aspects of the meeting industry.
Event Marketer
SEPTEMBER 27, 2023
Your RFPs can now… go out. Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.
EventMB
SEPTEMBER 28, 2023
Skift Take: Destination leaders from Orlando, Baltimore, and New Orleans sat down to discuss the challenges of attracting events in the face of a polarizing political atmosphere and how to ignite change through education and positive conversation.
Advertisement
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
TicketBud
SEPTEMBER 19, 2023
Fall is one of the busiest times of year. With school events, holidays and travel, it can be easy to lose touch with communities and audiences. But the season also provides many opportunities to connect through specially timed and themed events. According to Bizzabo, most marketing professionals (95%) recognize the value events hold for creating in-person connections.
Eventtia
SEPTEMBER 27, 2023
As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. No wonder why: mobile-first experience is necessary while more people spend time on their phones. As Statista highlights, “In 2021, mobile users in the United States sent roughly 2 trillion SMS or MMS messages.
Attendease
SEPTEMBER 13, 2023
If you want to host a webinar, you’ve got some work to do. But don’t worry! You’re in the right place. We’re here to prep you for success. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time.
Conferences that Work
SEPTEMBER 18, 2023
Strive to live in your own imagination, not someone else’s. Having written about the intersection of power and status at meetings , I appreciate what professor of African American studies at Princeton University Ruha Benjamin shares in this 2019 video: “ The New Jim Code? Race, Carceral Technoscience, and Liberatory Imagination “ She delves deeply into nonobvious ways that historic designs encode and perpetuate inequity.
Advertisement
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Marketer
SEPTEMBER 27, 2023
THE ONLY EDITORIAL ROSTER OF THE INDUSTRY’S BEST FABRICATION PARTNERS The budgets are tight. The timelines are all over the place. The faces on many client teams are new. But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today.
EventMB
SEPTEMBER 27, 2023
Skift Take: The latest Events Industry Council Global Events Barometer shows promising signs, with hotel room nights and RFPs increasing for the second consecutive quarter.
Event Industry News
SEPTEMBER 1, 2023
For the last 15 years the JL-Group’s (JLL) DNA has been synonymous with a commitment to client service, strong values and pushing boundaries in the ever-evolving world of technical production across the television and event industries.
EventSource
SEPTEMBER 20, 2023
Mobile bartending services are all the rage these days and have quietly been revolutionizing celebrations and special events for the past few years due to their convenience, innovation, and style they add to just about any indoor or outdoor event. No longer confined to stationary setups, mobile bartending brings the bar to your chosen venue. Beyond serving drinks, mobile bars craft immersive and interactive experiences that can compliment any event theme (if applicable) and are certain to make a
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Best Corporate Events
SEPTEMBER 13, 2023
Corporate social responsibility (CSR) initiatives benefit businesses, their employees, and their local communities. CSR team building events are often one core component of broader programs. But to get the most value for everyone involved, it’s vital to choose the right CSR team building partner. An ideal partner will deliver programs that create fun, emotionally powerful, memorable shared experiences for employees.
Smart Meetings
SEPTEMBER 25, 2023
How to master the New Green RFP In Smart Meetings’ latest Smart Chat Live webinar, “ How to Master the New Green RFP ,” attendees learned about how to create a sustainable RFP and prioritize sustainability in every area of their sourcing processes. Spoiler alert: the most overlooked areas are often the most impactful. Smart Meetings hosted Emily Scheiderer, senior director of education, sales and services at Destinations International (DI), Michelle Moore, senior director of meeting sales and se
Event Marketer
SEPTEMBER 25, 2023
“We have consumers, but they are fans, and bringing an experience to them that they can engage with is going to be one of our top priorities. As we are a brand that is digital-first, we don’t have our own brick and mortar yet, but it’s incredibly important to be able to give them a place to come in and experience the brand.” —Jenn Reeves, VP-Global Brand Marketing, Stanley Pop-up attendees customized their Stanley cups with words and phrases.
EventMB
SEPTEMBER 12, 2023
Skift Take: A new SEC disclosure ruling requires all U.S. public companies to disclose cyberattacks. This adds a new level of complexity to risk management for any planners working with or for these companies.
Advertisement
People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Event Industry News
SEPTEMBER 14, 2023
Lambeth Council have said they support the reopening of Brixton Academy “in principle” if a series of conditions are met. The second and final day of a licensing hearing into the venue’s future was held at Lambeth Town Hall today (September 12).
EventSource
SEPTEMBER 27, 2023
When it comes to planning a Chinese wedding in Toronto , working with an experienced and knowledgeable wedding planner familiar with all the intracacies and customs can make all the difference! Whether you’re envisioning a traditional Chinese wedding or a fusion of cultures, these top-notch wedding planners can definitely hook you up! These talented professionals bring years of experience, creativity, and cultural insight to ensure your big day is nothing short of spectacular.
MPI
SEPTEMBER 14, 2023
During her IBTM Americas session on Sept. 13, Liz Whittaker, vice president of creative services for Encore, shared her vision on graphic design and the importance of organizing, prioritizing and promoting the retention of the messages we want to convey to our audience.
Smart Meetings
SEPTEMBER 18, 2023
6 tips for a smooth European event from an international DMC expert If it seems to you everyone is taking their incentive meeting to Europe this year, you are not alone. International destinations often increase the perceived value of an experience in the mind of the participants making the reward (in the case of an incentive program) even more unique and unforgettable.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.
Event Marketer
SEPTEMBER 18, 2023
“The overall company goal is to design an experience that achieves ROI for our collective teams, so the wheelhouse for us is entertainment press in the publicity sector. But this opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.
EventMB
SEPTEMBER 18, 2023
Skift Take: A ranking of the top 30 convention centers across the U.S. was recently released by the Wall Street Journal placing three Las Vegas facilities in the top 10 with high scores based on overall space, amenities and convenience. But how did they measure up on a practical level for groups and meetings?
Event Industry News
SEPTEMBER 15, 2023
The era of uninspiring virtual events is fading quickly, making way for a new approach that puts attendees at the centre of engaging experiences. No longer satisfied with passive digital content, participants seek more interactive and immersive virtual events that break away from the ordinary.
Expert insights. Personalized for you.
396 
Let's personalize your content