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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Create Broadcast-worthy Owned Events.

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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

For example, a company providing eCommerce optimization services can conduct a workshop on optimizing Magento 2 page speed. This is a great experiential marketing option if you sell physical products. Pop-ups are often seen as exclusive and limited-time experiences, which can generate social media buzz.

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A Quick Guide on How to Use Social Media to Market Your Event to Success

Boomset

Photo by Jacob Ufkes on Unsplash Social media marketing for your event is a no-brainer. Social media is a great way to market your event before, during, and after the big day. This post will offer you tips on how to best use social media to market your event to success.

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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. When it comes to event marketing, there are plenty of approaches you can adopt.

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5 Ways to Get Better Event Marketing ROI

Event Geek

1) Host a Side Event Pick a restaurant nearby the venue and invite customers, partners and social media followers to a semi-private networking event. Use a custom hashtag and a social event ticketing platform like Meetup so attendees can check out the guest-list and connect beforehand.

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Event Tech of the Week: @EventGeek

techsytalk tech

Today, event planners often struggle to manage myriad logistics and to know the ROI of their events. Corporate events? Event marketers and planners that want to get a handle on larger or more complex events and event series. What is the best audience for this tool? So hard to choose!

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing.

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