Socio Events

SEPTEMBER 22, 2022

Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. What is an event marketing plan?

Event Marketing 98

Event Marketing Marketing 2022 Social Media 98

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Attendease

DECEMBER 20, 2023

You want an event that captures attention and gives your audience a stellar first impression. To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. But coming up with fresh, creative product launch ideas takes effort. Let’s dive in!

Event Ideas 195

Event Ideas 2024 Social Media Events 195

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Attendease

JUNE 20, 2023

As an event planner, you’ve got a lot on your plate. But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Attendease

OCTOBER 25, 2023

In the first part of our guide about event website analytics , we uncovered how you can shine a light on an event’s success online using some essential event success metrics. The better your strategies, the more attendees will be at your event! Are you ready for round two? The open rate is simple in concept.

Social Media 195

Social Media Marketing Events Event Marketing 195

Attendease

OCTOBER 20, 2023

There are a lot of ways to measure event success. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Publishing an event website is a major stepping stone in putting on a great event.

Social Media 307

Social Media Events Marketing Event Marketing 307

Eventsforce

DECEMBER 15, 2022

From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. As an event planner, it’s key to know both precisely the kind of feeling you want to tap into and how you can best create content to trigger the reaction you want.

Event Marketing 106

Event Marketing Marketing Speakers Advertising 106

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Attendease

FEBRUARY 15, 2024

Moving away from “one event to rule them all” Hosting “one big event” is often seen as the pinnacle of corporate event planning. Splashy annual events generate immense excitement and engagement, often bringing a short-term economic and publicity boost to the city they’re hosting in.

Sustainability 195

Sustainability Events Event Apps Management 195

Attendease

MARCH 19, 2024

Handling multiple events at the same time is a unique challenge for corporate event planners. When done well, running multiple events at once can help your organization scale its reach, increase engagement, and optimize resources. Read on to learn how to scale your corporate events program successfully!

Management 195

Management Event Management Contracts Corporate Events 195

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Consider asking questions like: What is the primary purpose of this event? Educational?

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Attendease

JANUARY 16, 2024

Running an event is a costly experience. Even for small events, costs can ramp up quickly and out of budget if you are not prepared for issues that might pop up. With event costs rising yearly, you will want to bring in revenue from as many channels as possible. This is where sponsorship tiers come into play.

Sponsorships 195

Sponsorships Event Apps Events Speakers 195

Event Marketer

MAY 16, 2024

On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D projections, extensive LED video walls and LED video bars, as well as cutting-edge virtual reality demos—and it all brought on surprising results. “We

2024 107

2024 Trade Shows Wireless Hospitality 107

Attendease

AUGUST 25, 2023

Event websites are more than just a digital flier or an online invitation. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. This helps you effortlessly visualize and customize your website.

Speakers 370

Speakers Event Management Sponsorships Management 370

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventmobi

MAY 17, 2023

Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! What Is Event ROI? Event ROI matters because it gives you clear data.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Nunify

NOVEMBER 3, 2021

Event marketing is the latest social media and online marketing tool which is making quite a buzz in the corporate world. A report by Forrester suggests that 35% of US-based B2B marketing decision makers rank event marketing as one of the top four most effective tools for generating demand. Let’s find out.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Eventmobi

JULY 29, 2022

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. Customize the event app with your own branding.

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Geek

JANUARY 18, 2018

Neither record-setting Las Vegas rideshares nor blackouts at the Las Vegas Convention Center were enough to keep event crews from dazzling press and attendees with "Whoa!" experiences, to borrow the event's emphatic tagline. Meanwhile the media circus surrounding the event was truly out of this world.

2018 68

2018 Event Marketing Marketing 2017 68

Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

2024 98

2024 Trade Shows Medical Meetings Banking 98

Eventmobi

SEPTEMBER 8, 2023

Ever noticed how the best event websites pique your curiosity and get you excited about attending–no matter how far away the event actually is? That’s because the most effective websites for events aren’t just online brochures. What is an Event Website? Want to elevate your event experience to new heights?

Social Media 195

Social Media Speakers B2B Tech 195

Event Marketer

DECEMBER 21, 2023

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. The result was a technology-infused, music-centric launch event that cranked up the volume on shareable content and product immersion.

Fashion 98

Fashion Banking Tech Technology 98

Socio Events

SEPTEMBER 1, 2022

Picture this: you’ve spent the last six to twelve months organizing an event, coordinating logistics, and scheduling your content. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. The good news?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Eventmobi

APRIL 14, 2020

Achieve Virtual Event Success. While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. In a virtual format, your event tech will take center stage.

Conference 273

Conference Social Media Sponsorships Entertainment 273

Attendease

NOVEMBER 30, 2023

Event promotion is key to driving awareness, interest, and registrations for your upcoming event. But with so many events competing for attention, it can be challenging to make your event stand out. Below are 25 cutting-edge event promotion ideas to inspire you and captivate your target audience.

Social Media 195

Social Media Sustainability Food and Beverage Technology 195

Event Marketer

FEBRUARY 15, 2022

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. 11-13, and will wrap in Bend, OR, at Mt. Agency: Powdr.

2022 127

2022 Food and Beverage 2014 Sports 127

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. At Shutterstock, she oversees the execution of all the brand’s events in the U.S.

Trade Shows 110

Trade Shows 2024 2023 Marketing 110

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. What is event marketing automation?

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. Microsoft Ignite. Source: Microsoft.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Attendease

JANUARY 2, 2020

In order to increase awareness of your events and boost ticket sales, it’s important to invest time and effort into social media marketing. Today we will cover how to use Facebook, Twitter, Instagram and TikTok to promote your events in the new year. How to Promote an Event on Facebook. With over 1.2

Social Media 347

Social Media 2020 Event Management Events 347