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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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New data reveals London event visitors are eco-conscious, tech-savvy & crave ‘Instagrammable’ content

Event Industry News

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The insights are provided […]

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Event Marketing in the Digital Era: Best Practices for Associations

StraussCA

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. The digital era demands personalization.

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Top Social Media Trends to Watch in 2020 and 6 Other Tech Stories Event Planners Should Read

Eventsforce

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

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How to Engage your Audience on Social Media and Other Event Tips

Endless Events

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

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Decoding Gen Z: Event trends for the next generation of event-goers.

Expo Pass

They’re the first generation to grow up with the Internet, and social media and digital platforms run in their veins. This impacts their value system and what they seek in an event experience. Create digital-first events. A Gen Z-friendly event must feature digital and tech elements to cut through the noise.